Weather makers

As storms break around Gordon Brown and David Cameron, politics is being shaped not by the party lea

On the evening before Gordon Brown's career-defining speech at the Labour Party conference in Manchester, he met James Murdoch, the 35-year-old who is chief executive in Europe and Asia of his father Rupert Murdoch's media conglomerate, News Corporation, and whose position includes control of the British newspaper group News International. The two men talked for nearly an hour, discussing in particular the global financial crisis. It is unprecedented for Brown to have spent so long on anything other than refining his leader's speech on the night before he delivered it. That this meeting took place when it did and for the length it did confirms what many already suspected: James Murdoch has become the most powerful figure in the British media.

Before Tony Blair became leader, Labour politicians would complain about the deep-rooted Conservatism of the British press, and with good reason. In the Eighties, only the Daily and Sunday Mirror, the Guardian and the Observer supported Labour. The Mail and Telegraph titles were robust backers of the Conservatives, as were the Daily and Sunday Express. Murdoch's market-leading publications - the Sun, News of the World, the Times and the Sunday Times - were Thatcher's cheerleaders. The Sun and News of the World continued to endorse John Major following his election victory in 1992, even as they chronicled the collapse of his fatigued and divided government. Winning the support of the Sun, in the run-up to the 1997 election, was a pivotal moment for new Labour, the culmination of a sustained campaign to woo Murdoch that began when Peter Mandelson became Labour's director of communication in 1985. This meant that a Labour administration could operate in a climate where the political weather wasn't being created by an overwhelmingly hostile press.

When Gordon Brown and his advisers first surveyed the media landscape after he became Prime Minister in June 2007, it was agreed that it was imperative they retain the support of the Murdoch titles. But there was also optimism in the Brown camp that a hostile Tory press could be neutralised. There was a feeling that old allies in the press, including the Guardian, edited by Alan Rusbridger, would embrace Brown after losing faith in Blair over the Iraq W.ar. The Guardian columnists Polly Toynbee, Jonathan Freedland and Jackie Ashley were all trenchant supporters of Brown. The Daily Mail had been vitriolic in its criticism of new Labour and of Tony Blair personally, but Brown has long enjoyed good relations with its editor-in-chief, Paul Dacre. Dacre, it is said, admires the Prime Minister's probity and moral convictions, if not his politics, and the decision to shelve the construction of several planned "super-casinos' delighted the Mail. The Daily Telegraph is broadly supportive of the Conservatives, but senior executives as well as commentators such as editor-at-large Jeff Randall and associate editor Simon Heffer are sceptical of David Cameron's social liberalism. The Sunday Telegraph is close to the Brown government; the political editor, Patrick Hennessy, is a friend of Ed Balls and he was given an exclusive interview by Brown on the eve of the Manchester conference.

Yet the tectonic plates have started to shift beneath Fleet Street. The Daily Mail leader columns still occasionally profess admiration for Brown while also fiercely denouncing his government elsewhere in the paper. Last month, the Mail also published a significant editorial in which David Cameron was acclaimed as a possible future Prime Minister. The Guardian has begun to take the Conservative revival more seriously, and Toynbee, Ashley and Freedland have turned against Brown; they now call weekly for his departure. That might explain why Brown made only a fleeting visit to the paper's late-night party in Manchester, choosing instead to spend half an hour at the rival Daily Telegraph party, where he chatted at length to its editor-in-chief, Will Lewis.

Over the summer, as the Tories built a 20-point lead in the opinion polls, the media became less sceptical of Cameron, choosing to focus instead on Brown's diminished popularity and party disunity. That became the central story around which every other political event was made to fit. In those circumstances, the Prime Minister's widely maligned press adviser, Damian McBride, deserves credit for ensuring that his employer did not receive harsher treatment from the press during his annus horribilis. McBride has been accused of briefing against members of the government, and some cabinet ministers are urging Brown to sack him, but there are some political correspondents who believe that without him the Prime Minister's position would be irrecoverable.

The Prime Minister does not have the same close relationship with James Murdoch as he does with his father. Rupert Murdoch - and his economic adviser Irwin Stelzer - respects Brown's intellect and knowledge of global economics. Last week's conversation between Brown and James Murdoch was an attempt to bring the two closer together. Sources close to the government say that Rupert Murdoch remains important to Brown internationally, pointing out that his experience and opinion is valued by other world leaders. They believe that if Murdoch told the White House that Brown was finished, he would wield far less global influence. As it is, Murdoch urges world leaders to seek the Prime Minister's advice, particularly on economic matters, which is one of the reasons Bush granted Brown a 90-minute audience in the Oval office during an unscheduled visit to Washington last week. "Murdoch's respect for Brown's understanding of the world economy is absolutely key to his ongoing respect for him," says one source. "Murdoch's critics might argue politicians are too quick to credit him with power he does not possess, but they will continue to court him as long as he remains influential on the world stage."

In an era when ideological differences between the two parties are less pronounced, personal relationships have more currency, and No 10 has worked hard to strengthen links with the press, although it is a source of frustration for some in Downing Street that Brown does not engage with members of the so-called commentariat, many of whom enjoyed regular access to Blair. The Prime Minister is, unlike his predecessor, unwilling to spend time having coffee with commentators such as Peter Riddell of the Times or Anne McElvoy of the London Evening Standard, not because he doesn't respect or like them, but because he thinks he has more important work in hand. Blair's good and open relations with newspaper commentators and opinion formers meant he could generally rely on supportive columns, even after a terrible week. Brown has not been so fortunate.

Relations with Fleet Street executives are more cordial. The Telegraph editor Will Lewis knew Brown well when he was a young Financial Times journalist and Brown was shadow trade and industry secretary. They subsequently drifted apart, but the respect remains mutual. The Prime Minister is also friendly with Murdoch MacLennan, chief executive of the Telegraph Media Group, and a fellow Scot.

Alliances with News International remain strong, thanks in large part to the work of Sarah Brown, who, in a brilliantly executed piece of political theatre, introduced her husband's main speech in Manchester. Sarah has been described as Gordon's "secret weapon", but those close to her point out that she has been carrying out an emissarial role for some time, effectively acting as an unofficial press attaché for her husband. She hosted a recent charity dinner in New York with the Sun's editor Rebekah Wade and Wendi Murdoch, Rupert's third wife. A plan to take Wade on the Prime Minister's plane to the United States was scrapped, but the Murdoch clan's close relationship with Sarah was much in evidence on the American trip. His daughter Elisabeth Murdoch, who runs her own TV production company, delivered a glowing tribute to the Prime Minister's wife at the function, which was attended by bankers, models and actresses. Wendi was seen at a private dinner at Soho House, in the Meatpacking District of Manhattan, attended by Sarah the following night. Sarah also organised a trip with Paul Dacre to see Hamlet at Stratford, and she helped plan Rebekah Wade's 40th birthday party earlier this year. As befits a former professional public relations executive, Sarah has good relations with the editors of some of the bestselling, and most influential, women's lifestyle magazines.

Further evidence of the deep ties between the government and the Murdoch family were on display earlier this month at a party to celebrate Elisabeth Murdoch's 40th birthday, held at the country home in Oxfordshire she recently bought with her husband Matthew Freud. At the gathering, Rupert Murdoch read out a message from Gordon Brown apologising for his absence, explaining that he and Sarah were with "the other Liz" in Balmoral that weekend. Etiquette may have required the PM to visit the Queen, but there is little doubt which is the more powerful family. Other guests at the Murdoch party included Tony Blair, David Miliband, the Times editor James Harding and Will Lewis of the Daily Telegraph. David Cameron was there, too, but he is still largely on the outside, waiting in hope for an endorsement from Rupert Murdoch. That Cameron's director of com munications and planning, Andy Coulson, a former News of the World editor, is a member of Cameron's inner circle may help to change that. Steve Hilton, Cameron's director of strategy, has wide influence, but he has few direct dealings with the press and, in any event, is living in California (his wife works for Google). James Murdoch's friendship with the shadow chancellor George Osborne, whose social liberalism is consistent with his own, may ultimately have more influence on the Murdochs' position - and, by implication, that of their British newspapers - on the Tories.

But are we at the end of an era? The next election may be the last at which national newspapers exert such a decisive influence over the way the country votes. Although newspapers still reflect the nation's mood, and help to shape it, sales figures suggest they are no longer as powerful as they once were. The combined circulation of daily newspapers (excluding the Daily Star) has fallen from 11.3 million to 9.68 million since the last general election; the decline since 1997 is even more pronounced. Those circulation figures obviously do not take account of the growing power and influence of newspaper websites, or the startling transformations media groups have made in their online operations in the past year, but no one doubts that the information industry is fragmenting.

Unlike in the US, where sites such as the Huffington Post and the Drudge Report often break stories followed by the national media, this country has not produced a truly influential online commentator with power to set the news agenda, though bloggers such as Iain Dale and Guido Fawkes are read. They are both right-of-centre commentators, and it is notable that the left has been particularly slow to harness new technology, as Barack Obama has done so successfully in the US.

The internet has changed the news cycle, rendering front-page exclusives out of date long before they are read. Newspapers looked slow and flat-footed when they told readers last week that the US treasury secretary Hank Paulson had won support for his $700bn bailout deal hours after it was scuppered by Congress. Broadcasters, now regarded as more important than the press by No 10, still take their lead from Fleet Street, however. The BBC regularly follows Daily Mail scoops, although senior BBC sources say they uncover enough stories of their own and follow newspaper exclusives regardless of where they are published.

There is some disgruntlement at No 10 about new arrivals at the BBC, which is placing former Conservative supporters in executive roles, such as John Tate, the BBC's new director of policy and strategy, and hiring senior producers on flagship programmes in anticipation of a change in the government. Tate, who formerly ran the Opposition Policy Unit, co-wrote the 2005 Tory manifesto with Cameron. But a senior BBC News executive says the atmosphere of mutual distrust between the corporation and spin-doctors in both parties has been replaced by one of co-operation. When Cameron visited Georgia, the Tories were eager for the BBC to cover his press conference. But, instead, its camera crews and reporters were employed at the border, where Russian tanks were advancing. A polite conversation explaining that covering the conflict had to take priority was enough to assuage complaints, according to one BBC News executive, even if some programme editors tell a different story. Many describe Coulson as "a shouter" and claim he has tried to exert control over the questions Cameron is asked in interviews, though he ensured that the BBC's political editor Nick Robinson had unfettered access to the Tory leader for a Panorama special screened on Monday 29 September. There is no doubt that Coulson has professionalised the Conservatives' media operation. Senior Tories who seldom ventured into daytime TV studios now regularly appear on the GMTV sofa, for example.

With the rest of Fleet Street neatly divided along party lines, with the possible exception of Roger Alton's Independent and the Financial Times, the value of a Murdoch endorsement is magnified. Some observers believe it is inevitable that the Murdoch newspapers will ultimately support the Tories if they retain their poll lead as an election approaches, citing the old adage that Murdoch "only ever backs winners". But senior News International executives counter by saying that its four titles have never backed the same party, and a senior source at the Times insists he has little idea which party his paper, or the other titles, will come out for. Intriguingly, he adds that much will depend on who leads the Labour Party into the next election. If Brown is deposed, his successor may have to fight harder than the current Prime Minister to win Murdoch's backing.

In the meantime, the global financial crisis has provided Fleet Street with a dramatic new narrative, and boosted Brown's standing in the opinion polls. At the Conservative Party conference in Birmingham, some delegates muttered that the unprecedented turmoil in the markets might prove to be Brown's equivalent of the Falklands War: a crisis that offers an opportunity to reclaim lost credibility and restore his electoral appeal. Much has been written about the power of the Murdoch newspapers, and Rupert Murdoch's willingness to use his papers to promote and protect his commercial interests. But at a time of international emergency Murdoch is likely to support only those politicians whom he believes are best placed to deal with the crisis. Perhaps that is what Gordon Brown and James Murdoch were discussing last week.

James Robinson is media editor of the Observer

This article first appeared in the 06 October 2008 issue of the New Statesman, Perils of power

MILES COLE FOR NEW STATESMAN
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Is it Ruth Davidson's destiny to save the Union?

Ruth Davidson is a Christian, gay, kick-boxing army reservist who made a passionate case for the EU and has transformed the fortunes of the Tories in Scotland.

In the end it made no difference, but during the EU referendum campaign Ruth Davidson achieved something that nobody else did: she made the case for Remain sound thrillingly righteous. In a live, televised BBC debate at Wembley Arena in London, she denounced the “lies” of the Leave campaign, turning to the crowd to declare, twice: “You deserve the truth!” Funny, fervent and pugnacious, Davidson pounced on the bluff assertions of Boris Johnson with gusto, a terrier savaging a shaggy dog. As she departed the podium, flashing a light-bulb grin, she left a question hanging in the air: how far can Ruth Davidson go?

On the face of it, it was a risk for the ­Remain campaign to send the leader of the Scottish Conservatives to Wembley, when most of its persuadable voters lived in England. Yet, according to Andrew Cooper, David Cameron’s pollster and an influential Remain strategist, “Ruth’s name was inked in from the beginning.” After the debate, nobody called this confidence misplaced. Davidson was acclaimed as the star of the night. English observers began to appraise her as a major player in national politics, even as a possible future prime minister.

The EU debate was, for Davidson and for Scots, the least energetically contested of four recent contests, following the Scottish independence referendum in 2014, the general election in 2015 and the Scottish Parliament elections in May 2016. In the last one, Davidson led her party to second place, overtaking Labour, and the Conservatives became the main opposition to Nicola Sturgeon’s Scottish Nationalists. It was their best result in nearly 60 years and evidence of an astonishing turnaround.

When Davidson was elected leader in 2011, it was like being declared the mayor of a ghost town. Her party’s core voters had long fled, first to Labour and then to the SNP. Margaret Thatcher and successive national Tory leaders had made it almost impossible for Scots to admit to voting Conservative, or even to being friends with anyone who did. It wasn’t just that the Tories were poisonous to the touch; they were on the verge of irrelevance. They held 15 out of the 129 seats at Holyrood. They barely mattered.

They matter now. The stigma of voting Tory has not been entirely erased, but the Conservative brand has been saved, or perhaps subsumed by its Scottish leader’s personal brand. On the ballot paper in May, voters were invited to put a cross next to the slogan “Ruth Davidson for a strong opposition”; party activists knocking on doors introduced themselves as being from “Team Ruth”. A recent poll found that Davidson was the most popular politician in Scotland, surpassing Sturgeon.

Ruth Davidson has been a politician for just five years. If you need reminding of how hard it is, even if you are clever and able, to become a high-level political performer on half a decade’s experience, recall the defining moments of a few Labour MPs of the 2010 generation: Liz Kendall’s flameout, Chuka Umunna’s failure to launch, Owen Smith’s bellyflop. David Cameron’s rise might seem to have been comparably quick, but he had been working in Westminster politics, on and off, for 13 years before he ­became an MP. Three years before being elected leader of the Scottish Tories, Davidson hadn’t even joined a political party.

Davidson may be the most gifted politician in Britain. “She’s a natural, and they are very rare in politics,” Cooper told me. The question for her is whether she will ever convert talent into power.

 

*****

In August, I went to see Davidson speak in Belfast at an event organised by Amnesty International on behalf of the campaign for gay marriage in Northern Ireland. She made a case for equal marriage that was also a case for the institution of marriage. “More than 40 years married and my parents still love each other – and I look at what they have and I want that, too, and I want it to be recognised in the same way,” she said.

She paused to note that the passage was taken from an address that she made at Holyrood during the first reading of Scotland’s equal marriage bill in 2013: “I’ll be honest. I was absolutely bricking it.”

Davidson met her partner, Jen Wilson, in 2014. The couple got engaged this year on holiday in Paris, just after the May election campaign. Wilson, who is 34 and from County Wexford, Ireland, works in the charity sector. In 2015, she appeared with Davidson in a party political broadcast, which showed the couple strolling along Elie Harbour, Fife, and taking selfies with Davidson’s parents. It wasn’t a big deal and yet, at the same time, it felt significant. As Davidson noted in her speech, homosexuality was still a prosecutable offence in Scotland in the year she was born (it was not decriminalised north of the border until 1980).

After the event, I met her for a drink with members of her team at the bar of her hotel. She had returned to Edinburgh from a holiday in Spain in the early hours of that morning, shortly before boarding a plane to Belfast for a full day of engagements. Yet she bristled with energy, giving the illusion of movement even when she was sitting still, her attention distributed between emails on her phone, the conversation at the table and the level of everyone’s drinks. She had enjoyed the event, she said, although she had been hoping for more argument.

In September, we met again for a longer conversation in her small office at Holyrood. In person, she is friendly in a businesslike way, mentally fast (often starting her response before the question is finished) and generous with her answers. As she talks, her eyes fix you in your seat. “Ruth is a brilliant reader of people, including our opponents, and spots weaknesses very early,” her colleague Adam Tomkins told me. “She can see through me. I would hate to play poker with her.”

Before our meeting, I watched First Minister’s Questions, the first after the summer recess. The atmosphere in the chamber at Holyrood is very different from that in the Commons: quieter, less theatrical. The leaders of the main parties are not cheered to their seat. Sturgeon, dressed in black, walked to her desk at the front of the hall, unacknowledged by her colleagues, as a cabinet secretary answered a question on national parks. Davidson entered shortly afterwards, in a violently pink jacket that contrasted vividly with the muted tones preferred by most MSPs.

In the chamber, Davidson often holds her own against the First Minister. The two have contrasting styles: Sturgeon poised and coolly effective, Davidson a study in controlled fury. “Ruth has a real aggression to her,” says the journalist Kenny Farquharson, a columnist for the Times in Scotland. “She’s always looking for the next fight.”

 

*****

Ruth Elizabeth Davidson was born at the Simpson Memorial Maternity Pavilion in Edinburgh in 1978, the second of two daughters to Douglas and Elizabeth Davidson. Her family lived in Selkirk, where her father worked at the wool mill. This was Douglas’s second career: his first had been as a professional footballer, for Partick Thistle and Selkirk FC. The Davidsons moved to Fife when Ruth was a child, after the mill closed. Her parents were Tory voters, without being especially political.

When Ruth Davidson was five years old, she was run over by a truck near her home and nearly killed. The accident shattered her leg, fractured her pelvis and severed her femoral artery, leading to a huge loss of blood. In interviews, she makes quick work of what other politicians might be tempted to craft into a narrative turning point. “My legs are still a bit squint . . . but it has never really stopped me from doing anything,” she told the Scotsman in 2012.

Her family was Presbyterian, in the Church of Scotland, a more austere and morally fiery tradition than Anglicanism. (A Scottish journalist remarked to me, “To us, Anglicanism is Christianity with all the fibre removed.”) Davidson is a practising Christian. Her piety does not extend to abstention from alcohol or profanity – she is a world-class swearer – but it is manifest in her moral muscularity, preacher-like cadences and horror of malingering.

In Fife, Davidson attended Buckhaven High School, a large comprehensive with a working-class intake. She is often referred to as working class, which isn’t quite right. Her mother and father were working-class Glaswegians. Her mother left school at 15, her father at 16. Douglas grew up on an estate in Castlemilk, a district then infamous for its deprivation and crime. He was one of the few Protestants in a solidly Catholic community, during a time of deep divisions.

The Davidsons, however, were upwardly mobile. Douglas had been a manager at the mill in Selkirk and then ran a whisky distillery on the Isle of Arran. The children had the importance of effort and self-improvement drummed into them. Ruth has recalled getting a school report that gave her a 1 for results in science – the best possible mark – and a 2 for effort. “I got a mini-bollocking for that. My mum would have been much happier if it had been the other way round.” Both children attended university (Ruth’s sister is now a doctor).

Davidson did well at school and excelled at sport. She played squash for her county and tennis to a level at which she can teach it. In adulthood, she took up kick-boxing, condemning herself to be forever tagged as a “kick-boxing lesbian” in the British press. Sport has been central in her life, not so much a leisure activity as a method of striving for new goals.

After graduating from Edinburgh University, where she studied English literature and took part in debating competitions, ­Davidson moved to Glasgow and started a career in journalism. In 2002 she joined BBC Scotland, becoming a radio presenter on a drive-time show, reporting on gifted pets one minute and traffic disasters the next. By all accounts, she was excellent: fluent, well prepared, interested in whomever she was talking to. Her producer Pat Stevenson remembers her as “a fantastic interviewer, incisive and forensic, able to spot bullshit a mile off. And she was fun.” Her abiding image of Davidson at the microphone is of a head thrown back in laughter.

Stevenson recalls being vaguely aware that Davidson held right-of-centre views, though these were less of a talking point with her BBC colleagues than her Christianity, or, even more so, her weekends spent deep in a forest, being shouted at while trying to read a map. Davidson served as a signaller in the Territorial Army for three years from 2003 and trained to be an officer. “It was very tough,” says Steve Bargeton, who oversaw the officers’ course. “Most fail or drop out, but Ruth flew through. She had tremendous character.” Davidson won a place at Sandhurst but broke her back during a training exercise, forcing her to end her military career.

She soon set herself a new goal: to be elected to parliament by the time she was 40. In 2009, she left the BBC and joined the Tory party. Davidson has attributed her career change to David Cameron’s call, after the MPs’ expenses scandal, for people who had never been political to get involved, but it is likely she had already decided that politics was the next hill to climb. Either way, she quickly acquired influential sponsors in Edinburgh and London. By the 2010 election, she was head of the private office of Annabel Goldie, the then leader of the Scottish Tories. She stood for an unwinnable Commons seat in Glasgow, twice, both times winning barely 5 per cent of the vote.

Even as the elections to Holyrood came around in May 2011, she was not expected to make it to parliament. She was second on Glasgow’s regional list, which all but ruled her out. A couple of months before the vote, however, the candidate at the top of the list was removed following allegations of past financial problems. The Conservative Party chairman promptly promoted Davidson, who was elected to Holyrood (she won a constituency seat of her own this year in Edinburgh, where she now lives).

In the 2011 election, the SNP, under Alex Salmond, won an unprecedented overall majority in Holyrood. This success transformed the politics of Scotland, and thus that of the UK. Labour’s grip on the votes of working-class Scots was broken. The Conservative Party, already a corpse, failed to twitch. It at once became clear that Salmond had won a mandate for a referendum on independence and that this would be the defining question of Scottish politics until it was resolved.

On the Monday after the election, Annabel Goldie announced that she was resigning. Four days after her election to the Scottish Parliament, Davidson began to consider a run at the leadership of her party. She was encouraged by senior figures, including David Mundell (then a Scotland Office minister, now the Scottish party’s sole MP in Westminster) and David Cameron. In her way stood the Scottish Tories’ deputy leader, Murdo Fraser, an Edinburgh-based lawyer who had been a Conservative activist for a quarter of a century. It was, by common consent, his turn.

Fraser, sensing a threat, committed to an act of excessive radicalism that proved to be his undoing: he proposed that the party ditch the name “Conservative” and break entirely from its southern counterpart. He argued that this measure (Alex Massie, writing in the Spectator, called it the euthanasia option) was the only way to move on from the past and compete with the SNP as a truly Scottish party. He did not recommend a new name; mooted alternatives included the Scottish Reform Party, the Caledonians and Scotland First.

Fraser’s gambit propelled Davidson into the race. She felt that his proposal would unmoor the Scottish Conservatives from their purpose, and also that it was politically naive, as there was little chance that voters would not realise that this was the same party in different clothes. In tactical terms, Fraser had opened up space for a candidate to run on preserving the status quo, rarely an unpopular position among Tories. For his challenger, it was a ripe alignment of conviction and opportunity, a ball bouncing into the perfect position for a killer forehand. Davidson declared on 4 September 2011 and won the final round against Fraser, 55 per cent to 45 per cent. She was 32.

 

****

It is easy to underestimate how much politics, in opposition, is simply about getting noticed. When Davidson became leader, Scottish politics was a (rather one-sided) battle between the SNP and Labour. She needed to fight her way to centre stage and into the calculations of voters – there wasn’t much point repositioning the Tory brand if nobody was watching. As Andrew Cooper put it to me, “You didn’t get to the toxic problem until you dealt with the irrelevant problem.”

Davidson excels at getting noticed. She has – even if she would not appreciate the comparison – a Donald Trump-like understanding of how to get and keep attention. She is at home on social media, something that is true of all the Scottish party leaders, though Davidson’s tweets are the most fearless and funny. She is also an artist of the photo opportunity: here she is in a pink scarf, bestriding the gun of a tank, a Union flag fluttering in the background; playing the bagpipes, or being played by them, eyes popping out of her head; smashing a football into the back of the net.

Such photos do more than get attention. They reinforce the sense of a person unintimidated by the rules of political protocol; indeed, of someone who scorns limitations. There is something almost cartoonish about Davidson’s public profile: the big eyes, the flashing grin, the unstoppable, barrelling walk. In debates, as she winds up to a clinching point, you can, if you half close your eyes, see her swinging her arm through a hundred revolutions before extending it across the stage to smack an opponent. She is one of us, and not like us at all. Flattened by a truck, she gets up and walks away.

Davidson’s willingness to play the fool wouldn’t work if she was not able to convey seriousness at the same time. The leadership race set the template for her political profile as an untraditional traditionalist. Davidson doesn’t look or talk like a typical Tory, but her ideological touchstones are profoundly Conservative. She is a British patriot, a churchgoer, a passionate supporter of the armed forces, an advocate for marriage, a believer in self-reliance. On becoming leader, she set about reviving a type of blue-collar Conservatism not seen since the 1980s. The former Scottish Tory MP Sir Teddy Taylor coined the expression “tenement Tories”: working-class voters with conservative instincts, sceptical of high taxes, patriotic but not nationalist. Davidson, the daughter of tenement Tories, is able to pitch herself as one of them.

To do so has required performing a balancing act with respect to her party in Westminster. She admired Cameron and, politically speaking, was in his debt. Her leadership is staked on the unity of the Scottish and English branches of the party. Yet she has managed, somehow, to position herself against the party’s privileged English elite – the “private-school boys”. Her evident animus against Boris Johnson is both strategic and personal. During the EU campaign, as the polls tightened, she asked Downing Street if it wanted her to go on a “suicide mission” against Johnson, a senior aide to the former prime minister says.

 

****

In Ruth Davidson’s first year as leader, her inexperience showed. She made a prolonged and embarrassing climbdown from a foolhardy promise, made during the leadership campaign, to draw a “line in the sand” against further devolution. Meanwhile, Alex Salmond, a skilled and pitiless debater, successfully patronised her every week at First Minister’s Questions. An impression that she had been promoted prematurely was discreetly given credence by members of her own party (most Scottish Tory MSPs had voted for Fraser).

Davidson was learning not only how to be a leader in public, but how to manage an organisation, a skill for which journalism had not prepared her. A rule change that came into effect when she took over gave her far-reaching powers over the party. As she says, she suddenly found herself responsible for MSPs, staff and activists, but with “no idea how to manage”. She fell back on her training in the Territorial Army. “I had to apply what I learned about leadership in the British army. The toolkit I used was from officer training: how to identify problems, make decisions, bring people with you.”

At Wembley this summer, debating national security, Davidson remarked icily, “I think I’m the only one on this panel who’s ever worn the Queen’s uniform.” Her TA training provides her with a rhetorical trump card and legitimises photo opportunities on tanks, but it does more for her than that. Military metaphors pervade her thinking and fire her imagination. One of her favourite books is Defeat into Victory, an account of the Allied forces campaign in Burma in the Second World War, by William Slim, a British field marshal. “It is the best examination of leadership you’ll ever find,” she told me, and then related, excitedly, an encounter she once had with a Second World War veteran who had witnessed Slim addressing his troops.

After getting heard, Davidson’s most urgent task as leader was to overhaul a demoralised and moribund institution. She focused on candidate recruitment – looking for better signallers. “I wanted to rebuild around the message carriers,” Davidson told me. After their run of bad elections, the Tories had stopped trying to pick winners: “They were asking good, hard-working foot soldiers to stand, just to get a name on the ballot.” Long-standing members would be asked to put their name down and reassured that they wouldn’t have to do anything, and so, by and large, they didn’t.

Davidson put together a new candidates’ board: a former human resources director for Royal Mail, a QC who had been a world champion debater, an expert in corporate leadership. She designed a series of tests based on the officer assessment test that she underwent before Sandhurst (“minus the assault course and press-ups”).

Applicants were asked to sit around a ­table with three others, each with a piece of paper in front of them. When they turned it over, they discovered who they were and what they needed to solve. A new policy was about to affect voters in four neighbouring constituencies, but in different ways: it would be detrimental to those in the first constituency, neutral for those in the second and third and advantageous for those in the fourth. Each candidate represented a different constituency. How would they agree a position?

“It was about making people interact in a way they hadn’t before,” Davidson said. “I made every sitting MSP go through it, including myself.” Her aim was to assemble a team of experts, from business, law, the armed forces and the third sector.

Among her recruits was Adam Tomkins, a professor of public law at Glasgow University, now an MSP and one of Davidson’s closest allies. “By late 2011, it was clear the referendum was coming. I wasn’t involved in party politics but I was a strong believer in the Union and I knew I wanted to do something. I wasn’t a Tory, though. In fact, I had been pretty hostile to them.” He offered his expertise to Labour but came away from meetings with the party’s leaders depressed by their tribalism. Davidson was different: intellectually curious, open-minded, eager to take advice. In 2013, she formally asked him to help the Tories formulate a constitutional policy and he agreed. On New Year’s Day 2014, he joined the Conservatives.

The Scottish independence referendum was the making of Davidson as a national leader, as it was of Nicola Sturgeon, who escaped Salmond’s shadow to become a force in her own right. In TV debates during the campaign, Davidson was the most compelling defender of the Union, capable of winning sympathy for even its most unpopular ingredients. “Ruth emerged as someone who could defend Trident and get applause,” says the journalist David Torrance.

After the referendum in September 2014, she once again had to battle for attention. She needed to convince the media that the Conservatives might yet play a big role at Holyrood – that she was more than an amusing sideshow. The referendum had shown her how decayed Labour’s relationship was with its own voters, and this gave her renewed impetus. She also grasped that, far from enabling Scottish politics to move on from independence, the referendum was still having the opposite effect.

In September 2015 the new Scottish Labour leader, Kezia Dugdale, announced that Labour MSPs would have a free vote on independence in the event of another referendum. In April 2016, she committed to an increase in the top rate of income tax. Together, the two moves were an attempt to move past the issue of independence. “I want people who voted both Yes and No to see that the Labour Party is the vehicle for progressive change in this country,” she said. Yet Dugdale misjudged the relentlessly centrifugal dynamic of Scottish politics after the referendum. Every policy position – from tax rates to tuition fees – returned to the question of what it signalled about Scotland’s relationship with England.

Davidson understood that if Labour was softening its position on the Union, she need only harden and amplify hers. At this year’s Holyrood election, she presented herself not as an alternative first minister, but as the most forceful voice of opposition to Sturgeon. In the campaign debates, she demonstrated it. By doing so, she was able to convince enough pro-Union Labour voters to defect to achieve second place.

For someone who is still relatively new to politics, Davidson has well-tuned strategic instincts. When I asked Tomkins what she excels at, he said: “Her framework is politics, not policy as such. She is brilliant at tactics, messaging, strategy.”

Davidson seems to have developed a serious interest in politics only as an adult, and then only because she thought that it presented a worthy challenge for her abilities (by contrast, most of the leading Scottish Nationalists joined the SNP before they were 18). A little like David Cameron, she just thought that she would be good at it. When I asked her to name her political heroes, or politicians whom she particularly admired, she struggled to come up with any from real life, naming Thomas More in A Man for All Seasons, Shakespeare’s Henry V and Atticus Finch in To Kill a Mockingbird. She wasn’t being coy – it’s just that, like most people, she has never looked to politics for role models. With prompting, she eventually named Peter Mandelson, for his part in making the Labour Party electable again, and William Hague, for his work on women’s rights while foreign secretary.

This lack of political nerdery is part of what makes her able to connect so directly with voters, but it is also a limitation. A consistent criticism of Davidson, even among those who admire her, is that she is not interested in policy, or at least that she does not have a set of distinctive policy ideas. This isn’t quite fair – she has published a paper on education and successfully focused attention on the attainment gap between poor and middle-class students. But she has not yet committed to a detailed alternative (a school vouchers policy was raised and then quietly dropped). Other than “maintain the Union”, it is difficult to know what a Davidson-led government would do.

The word everyone uses about her is “authentic”; like Sturgeon, she projects comfort in her own skin. But in a sense Davidson is a lucky politician, as well as a precociously accomplished one. It is much easier to be yourself in politics when what you believe matches so neatly with what you need to do to win. Her decision to present herself in the Holyrood elections as an effective opponent, rather than an alternative first minister, was tactically smart, but it raised a larger question. As one observer put it to me, “We know what she’s against. But what is Ruth Davidson for?”

 

*****

On 12 July, the day after it became clear that Theresa May would be the new Conservative leader, Davidson spoke at a Press Gallery lunch in Westminster and delivered what was, in essence, a stand-up comedy set. Even by her standards, it was indiscreet. On the difference between the Tories’ truncated leadership contest and Labour’s lengthy deliberation, she remarked: “Labour’s still fumbling with its flies while the Tories are enjoying a post-coital cigarette after withdrawing our massive Johnson.”

It is difficult to say it without sounding like a stick in the mud, but to me this routine felt misjudged. Political leaders can be funny but not that funny – not without compromising our sense of their stability. Nor was it wise to be so rude. Johnson is in the same party as she is, after all, and may yet become leader (nobody, possibly least of all Davidson, is sure what she would have done had Johnson succeeded Cameron). Like many funny people, Davidson metabolises anger into humour and I suspect that, after Brexit, her anger was surging.

It wasn’t just that she thought the decision was profoundly wrong, or that she was contemptuous of Leave’s tactics. It was also that she was being forced to rethink her future. If Remain had won, the chance of another independence referendum may well have receded, allowing Scottish politics to normalise. The SNP would have found it harder to present itself as being simultaneously in office and opposition. Davidson could have embarked on the last stage of the Scottish Tory recovery: making it an alternative government. She might even have considered the option of taking a Westminster seat – after which, who knows?

The vote in favour of Brexit knocked all of this on the head. It put independence firmly back on the agenda. Instead of either disappearing or becoming imminent, the prospect of a second referendum will squat in the middle distance of Scottish politics for years to come. In a sense, this is convenient for Davidson, because she will remain the strongest voice on one side of the only real issue in town. She can make further inroads into the heartlands of a Labour Party that, at a UK-wide level, is strangling itself to death, while picking up SNP voters who lose patience with Sturgeon when she blames every problem with the National Health Service or schools on London.

Theresa May is not nearly so good a bogeyman for Sturgeon as Cameron was. Davidson gets on well with her despite some stylistic differences. Both are observant Christians and care about their duties to the Tory flock. When May came to Scotland to meet Sturgeon in the week after she became Prime Minister, she also attended a meeting of local Conservative members, which Davidson greatly appreciated (Cameron wouldn’t have done such a thing). Davidson has not, as May has, marinated for years in local Tory association meetings but she takes her responsibility to the membership seriously, in the manner of a general concerned with the troops’ morale.

Yet a referendum that is always two years away is one that she can never win or lose. It is hard for her to come up with distinctive ideas when there is little point devoting effort to envisioning a policy agenda that will be distorted through the prism of independence. Given the odds that she overcame to take her party to where it is now, nobody should dismiss the chance that she might one day become first minister. But Scottish politics is defined by long periods of single-party hegemony and the SNP under Sturgeon may well have just started its turn.

Then there is the option of running for a (Scottish) seat in Westminster. Davidson says that she has no interest in swapping Edinburgh for London, either politically or personally, and I believe her. Yet there may come a point at which she is forced to confront the possibility that this is the only way to escape a career in permanent opposition. She might also come to see it as the best way to defend the Union. Sturgeon has suggested that there is no longer any such thing as British politics. What a rebuke it could be to that idea to have one of Scotland’s most popular politicians in the cabinet at Westminster, or, indeed, in 10 Downing Street (a possibility hardly less plausible than Davidson’s elevation to first minister). On the other hand, Davidson may leave politics altogether. She was strikingly keen to emphasise, in our interview, that at some point she will seek an entirely new challenge.

We like to think that the best politicians will somehow find their way to power – that talent will rise to its appropriate level. But Davidson has only two paths to high office open to her: becoming first minister, or quitting Edinburgh for Westminster. Both are exceedingly steep. If she cannot or will not take either, in decades to come she may be remembered as we now recall her performance at Wembley: a firework show, lighting up the landscape without changing it.

Ian Leslie’s “Curious: the Desire to Know and Why Your Future Depends on It” is published by Quercus. Twitter: @mrianleslie

Ian Leslie is a writer, author of CURIOUS: The Desire to Know and Why Your Future Depends On It, and writer/presenter of BBC R4's Before They Were Famous.

This article first appeared in the 29 September 2016 issue of the New Statesman, May’s new Tories