Show Hide image

The silence of the sands

A photography exhibition in Abu Dhabi draws Sholto Byrnes into the life of a great British explorer

In 1947, Wilfred Thesiger was making his second crossing of the Rub’ al-Khali, the desolate Empty Quarter of Arabia that he described as “a desert within a desert”. When he reached the area of Jilida, in the south-west corner of Saudi Arabia, not far from the borders of Yemen, from where raiding parties of Dahm tribesmen regularly ventured east, tribesmen who would certainly have killed “the Christian” if they had come across him, he stopped and sat alone on a ridge. “It was very still,” he noted, “with the silence which we have driven from our world.”

As I reread those words, now mounted on the walls of the new permanent exhibition of the great explorer’s photographs at Jahili Fort in

Al Ain, Abu Dhabi, they struck me as the very essence of what Thesiger found there and what drew him back again and again. No one who has spent time in the desert can fail to recognise them or acknowledge their power. They drew me back to 1980, to the country outside Riyadh, north of Thesiger’s ridge, and to the moment I first stepped out of my family’s jeep and into the desert. “The silence which we have driven from our world” was absolute. It flattened the senses, this overpowering void that rendered any previous experience of “silence” false and noisy.

Nearly 30 years later, Thesiger’s words echo as truthfully and audibly as when he set them down in Arabian Sands, the book whose unadorned prose made this tall, beaky, misfit Old Etonian the master to whom all later travel writers can only aspire. Born in 1910, the son of the British minister in Addis Ababa, Thesiger comes across as an archetypal Englishman, tweed-jacketed and camply clipped of vowel, in the documentary film made in his later years and shown as part of the Jahili Fort exhibition. But while he may have been at ease in the clubs of St James’s, and was to be laden with honours and knighted, Thesiger was always apart. “Until I went to school I had hardly seen a European child apart from my brothers,” he recalled. “I found myself in a hostile and incomprehensible world.”

It was with first the peoples and the landscapes of his youth, and then with those further east, in Arabia, Iraq and the Hindu Kush, that Thesiger found contentment. “I have seen some of the most magnificent scenery in the world and lived among tribes who are interesting and little known,” he wrote. But “none of these places has moved me as did the deserts of Arabia”.

So, it is fitting that this exhibition should be mounted in Abu Dhabi, and in particular in the eastern border town of Al Ain. Thesiger’s travels frequently took him through the emirate, through the southern oasis of Liwa, through the capital city, and to Al Ain itself, where he formed an enduring friendship with Sheikh Zayed, the future ruler of Abu Dhabi and the “father” and first president of the United Arab Emirates.

Thesiger spent a month with Zayed, hunting with him on the nearby Jebel Hafeet, the highest mountain in Abu Dhabi, on whose summit the Mercure Grand hotel now perches and provides a panorama over the oases of Al Ain and the surrounding desert. Zayed was no soft townsman: he was a proper “Bedu”, a hunter and fighter who knew about camels, the ships of the desert still farmed and bred in the emirate, admired and traded at the camel market in Al Ain today. It was Zayed as ruler who oversaw the development of Abu Dhabi that Thesiger described on his return in 1977 as “an Arabian nightmare, the final disillusionment”. But it was also under the influence of Zayed and his family that the old ways were preserved as much as possible.

Scooping lamb and rice from a communal platter with my right hand (something of a challenge for a left-hander) at a camel farm outside Liwa last month, I thought that Thesiger would have recognised this ritual, as well he would the endless cups of cardamom-scented coffee and dates, and the comfortable quietness of a group contemplating the night while sitting round a brushwood fire in the desert.

Mubarak bin London, those close to Thesiger called him – “the blessed one from London”. “If [people had] known he was English,” explain his two most faithful followers, Salim bin Kabina and Salim bin Ghabaisha, in the film at Jahili Fort, “they’d have killed him. So we called him Sheikh Mubarak and said he was a sheikh from the north.” That was in the empty sands. In Abu Dhabi, Thesiger was safe. Not further afield, though, for these countries were not then as we know them now. Ibn Saud, the founder of Saudi Arabia, may have stamped his authority on much of the region, but Oman was divided between the Sultan of Muscat and the fanatical Iman, who ruled most of the interior. The United Arab Emirates were then squabbling Trucial States – Abu Dhabi and “Dibai”, in Thesiger’s designation, were in confrontation during his travels – while the tribes raided each other and roamed the sands over the whole of the south.

Thesiger’s journeys were frequently dangerous. In Oman, even though he had a letter of

introduction from Zayed, he learned that one of his guides had been declaring that “it was

as meritorious to kill a Christian as to go on pilgrimage to Mecca, and in this case much less trouble”. One can hardly credit how isolated from the rest of the world many of these tribes were in the days before oil transformed them. At dinner with Zayed’s brother, the Sheikh of Abu Dhabi, their host “discussed the war in Palestine and ended with a diatribe against the Jews”. Bin Kabina professed his puzzlement, whispering to Thesiger, “Who are the Jews? Are they Arabs?”

It would be easy to cast Thesiger as an orien­talist, a westerner “discovering” a country well known to its inhabitants for millennia. To the chairman of the emirate’s culture and heritage authority, Sultan bin Tahnoon al-Nahyan, however, the exhibition is “a celebration of the life and legacy of an explorer who, more than any other, had the spirit of a true Bedu”.

Thesiger may have lamented what he saw as the corrupting influence of modernity. “All the best in the Arabs has come to them from the desert,” he wrote. That, of course, remains. And there one still finds the silence he cherished, a

silence that the desert will never give up.

Sholto Byrnes is a Contributing Editor to the New Statesman

This article first appeared in the 20 April 2009 issue of the New Statesman, Who polices our police?

Wikimedia Commons
Show Hide image

The secret anti-capitalist history of McDonald’s

As a new film focuses on the real founder of McDonald’s, his grandson reveals the unlikely story behind his family’s long-lost restaurant.

One afternoon in about the year 1988, an 11-year-old boy was eating at McDonald’s with his family in the city of Manchester, New Hampshire. During the meal, he noticed a plaque on the wall bearing a man’s face and declaring him the founder of McDonald’s. These plaques were prevalent in McDonald’s restaurants across the US at the time. The face – gleaming with pride – belonged to Ray Kroc, a businessman and former travelling salesman long hailed as the creator of the fast food franchise.

Flickr/Phillip Pessar

But this wasn’t the man the young boy munching on fries expected to see. That man was in the restaurant alongside him. “I looked at my grandfather and said, ‘But I thought you were the founder?’” he recalls. “And that’s when, in the late Eighties, early Nineties, my grandfather went back on the [McDonald’s] Corporation to set the history straight.”

Jason McDonald French, now a 40-year-old registered nurse with four children, is the grandson of Dick McDonald – the real founder of McDonald’s. When he turned to his grandfather as a confused child all those years ago, he spurred him on to correct decades of misinformation about the mysterious McDonald’s history. A story now being brought to mainstream attention by a new film, The Founder.


Jason McDonald French

“They [McDonald’s Corporation] seemed to forget where the name actually did come from,” says McDonald French, speaking on the phone from his home just outside Springfield, Massachusetts.

His grandfather Dick was one half of the McDonald brothers, an entrepreneurial duo of restaurateurs who started out with a standard drive-in hotdog stand in California, 1937.

Dick's father, an Irish immigrant, worked in a shoe factory in New Hampshire. He and his brother made their success from scratch. They founded a unique burger restaurant in San Bernardino, around 50 miles east of where they had been flogging hotdogs. It would become the first McDonald’s restaurant.

Most takeout restaurants back then were drive-ins, where you would park, order food from your car, and wait for a “carhop” server to bring you your meal on a plate, with cutlery. The McDonald brothers noticed that this was a slow, disorganised process with pointless costly overheads.

So they invented fast food.

***

In 1948, they built what came to be known as the “speedy system” for a fast food kitchen from scratch. Dick was the inventor out of the two brothers - as well as the bespoke kitchen design, he came up with both the iconic giant yellow “M” and its nickname, the “Golden Arches”.

“My grandfather was an innovator, a man ahead of his time,” McDonald French tells me. “For someone who was [only] high school-educated to come up with the ideas and have the foresight to see where the food service business was going, is pretty remarkable.”


The McDonald brothers with a milkshake machine.

McDonald French is still amazed at his grandfather’s contraptions. “He was inventing machines to do this automated system, just off-the-cuff,” he recalls. “They were using heat lamps to keep food warm beforehand, before anyone had ever thought of such a thing. They customised their grills to whip the grease away to cook the burgers more efficiently. It was six-feet-long, which was just unheard of.”

Dick even custom-made ketchup and mustard dispensers – like metal fireplace bellows – to speed up the process of garnishing each burger. The brothers’ system, which also cut out waiting staff and the cost of buying and washing crockery and cutlery, brought customers hamburgers from grill to counter in 30 seconds.


The McDonald brothers as depicted in The Founder. Photo: The Founder

McDonald French recounts a story of the McDonald brothers working late into the night, drafting and redrafting a blueprint for the perfect speedy kitchen in chalk on their tennis court for hours. By 3am, when they finally had it all mapped out, they went to bed – deciding to put it all to paper the next day. The dry, desert climate of San Bernardino meant it hadn’t rained in months.

 “And, of course, it rained that night in San Bernardino – washed it all away. And they had to redo it all over again,” chuckles McDonald French.

In another hiccup when starting out, a swarm of flies attracted by the light descended on an evening event they put on to drum up interest in their restaurant, driving customers away.


An original McDonald's restaurant, as depicted in The Founder. Photo: The Founder

***

These turned out to be the least of their setbacks. As depicted in painful detail in John Lee Hancock’s film, Ray Kroc – then a milkshake machine salesman – took interest in their restaurant after they purchased six of his “multi-mixers”. It was then that the three men drew up a fateful contract. This signed Kroc as the franchising agent for McDonald’s, who was tasked with rolling out other McDonald’s restaurants (the McDonalds already had a handful of restaurants in their franchise). 

Kroc soon became frustrated at having little influence. He was bound by the McDonalds’ inflexibility and stubborn standards (they wouldn’t allow him to cut costs by purchasing powdered milkshake, for example). The film also suggests he was fed up with the lack of money he was making from the deal. In the end, he wriggled his way around the contract by setting up the property company “McDonald’s Corporation” and buying up the land on which the franchises were built.


Ray Kroc, as depicted in The Founder. Photo: The Founder

Kroc ended up buying McDonald’s in 1961, for $2.7m. He gave the brothers $1m each and agreeing to an annual royalty of half a per cent, which the McDonald family says they never received.

“My father told us about the handshake deal [for a stake in the company] and how Kroc had gone back on his word. That was very upsetting to my grandfather, and he never publicly spoke about it,” McDonald French says. “It’s probably billions of dollars. But if my grandfather was never upset about it enough to go after the Corporation, why would we?”

They lost the rights to their own name, and had to rebrand their original restaurant “The Big M”. It was soon put out of business by a McDonald’s that sprang up close by.


An original McDonald restaurant in Arizona. Photo: Flickr/George

Soon after that meal when the 11-year-old Jason saw Kroc smiling down from the plaque for the first time, he learned the true story of what had happened to his grandfather. “It’s upsetting to hear that your family member was kind of duped,” he says. “But my grandfather always had a great respect for the McDonald’s Corporation as a whole. He never badmouthed the Corporation publicly, because he just wasn’t that type of man.”

Today, McDonalds' corporate website acknowledges the McDonalds brothers as the founders of the original restaurant, and credits Kroc with expanding the franchise. The McDonald’s Corporation was not involved with the making of The Founder, which outlines this story. I have contacted it for a response to this story, but it does not wish to comment.

***

Dick McDonald’s principles jar with the modern connotations of McDonald’s – now a garish symbol of global capitalism. The film shows Dick’s attention to the quality of the food, and commitment to ethics. In one scene, he refuses a lucrative deal to advertise Coca Cola in stores. “It’s a concept that goes beyond our core beliefs,” he rants. “It’s distasteful . . . crass commercialism.”

Kroc, enraged, curses going into business with “a beatnik”.


Photo: The Founder

Dick’s grandson agrees that McDonald’s has strayed from his family’s values. He talks of his grandfather’s generosity and desire to share his wealth – the McDonald brothers gave their restaurant to its employees, and when Dick returned to New Hampshire after the sale, he used some of the money to buy new Cadillacs with air conditioning for his old friends back home.

“[McDonald’s] is definitely a symbol of capitalism, and it definitely sometimes has a negative connotation in society,” McDonald French says. “If it was still under what my grandfather had started, I imagine it would be more like In'N'Out Burger [a fast food chain in the US known for its ethical standards] is now, where they pay their employees very well, where they stick to the simple menu and the quality.”

He adds: “I don’t think it would’ve ever blossomed into this, doing salads and everything else. It would’ve stayed simple, had quality products that were great all the time.

“I believe that he [my grandfather] wasn’t too unhappy that he wasn’t involved with it anymore.”


The McDonald’s Museum, Ray Kroc’s first franchised restaurant in the chain. Photo: Wikimedia Commons

Despite his history, Dick still took his children and grandchildren to eat at McDonald’s together – “all the time” – as does Jason McDonald French with his own children now. He’s a cheeseburger enthusiast, while his seven-year-old youngest child loves the chicken nuggets. But there was always a supersize elephant in the room.

“My grandfather never really spoke of Ray Kroc,” he says. “That was always kind of a touchy subject. It wasn’t until years later that my father told us about how Kroc was not a very nice man. And it was the only one time I ever remember my grandfather talking about Kroc, when he said: ‘Boy, that guy really got me.’”

The Founder is in UK cinemas from today.

Anoosh Chakelian is senior writer at the New Statesman.