This was the week that the Mirror editor, Piers Morgan, finally announced his strategy for the newspaper: better read than dead. He also made clear that he'd rather be dead than red.
The notion that "strong" people can behave and look exactly the same whichever environment they are in is very noble rubbish. Those of us who work mostly from home live in dread of the videophone and the webcam because we like having secret alter egos.
The BBC's Peter Sissons discovered last Saturday night that burgundy is not the new black. For senior members of the royal family and millions of viewers, that tie has become a symbol of disrespect, of the night Auntie cocked a snook at Granny.
The BBC's new digital TV channel, BBC4 - "everybody needs a place to think" - has so far not proved to be the place you go to watch. After its launch at the beginning of this month, some programmes held as few as 3,000 viewers.
Fed up with the wave of anti-Europeanism sweeping Washington, I took myself off to a Saturday night party: it was what Washingtonians like to call an "A-list" event, of the kind where you have to search desperately for a face you do not recognise.