The ship sinks, the oil spills, the bandwagon rolls. The environmental lobbyists, sniffing a surge of donations, fall over themselves to predict ecological disaster. Fishermen, sniffing compensation, gaze stonily out to sea, lamenting that all is lost.
There has always been a scathing answer to those who appear over-concerned about food and the condition in which it arrives on their plates: "Lucky you, to have such abundance and choice. Save your worries for the 800 million people in the world who are threatened with hunger."