The electoral pool they are fishing in is shallow - perhaps even non-existent.
The Prime Minister didn't just survive the session - he enjoyed it.
It's time for the government to change its approach.
Iain Duncan Smith's list of mistakes is long. But you have to understand it all to get what went wrong, says Alison McGovern.
If the right plays its cards right, it could take a decisive chunk of the non-white vote for the first time.
The 79-year old is running to be London Mayor for the Cannabis Is Safer Than Alcohol party.
In his first major speech since the general election, the former Labour leader made a vigorous social democratic case for EU membership.
It's not just food that the poorest struggle to afford.
Trying to build a big tent within the Labour party is doomed to failure, argues Michael Chessum.
David Cameron has borrowed Harold Wilson's tactics. He may get the same outcome.
It's not enough just to listen to focus groups. You have to think about what they say, too.