Kobo fights Amazon with the one thing it has that the giant doesn't: friends

The Aura HD is a great bit of hardware, but that's not where the battle of ereaders is being fought.

The 2003 film The Corporation assess the idea of corporate personhood, the legal fiction that allows companies to exist, and argues that the structures that keep them in place compel them to act in a way that, it claims, is psychopathic. But the partnerships displayed at the launch last night of e-reading company Kobo's new Aura HD device will hopefully end up disproving the claim. That, or there are a lot more sheep signing strategic deals with wolves than I thought.

Kobo is in town for the London Book Fair, and used the opportunity to launch its new ereader. The tech itself is fancy as hell: described by the company as being designed from the ground up for "passionate" readers, it's got an ultra-high resolution screen (slightly sharper than an iPad 4's, though at that stage, who's counting?), sharp industrial design, and a speedy processor that makes it feel faster than any e-ink reader I've used before. It's also got everything that we've come to expect as standard: a backlit touchscreen, wireless syncing, a built-in dictionary, optional fonts, and so on.

But it was the build-up to the announcement – a Steve Jobs-inspired "one more thing" at the end of a press conference – that I found most interesting. The elephant in the room was, clearly, Amazon, whose Kindle reader dominates the market. But the way Kobo is choosing to fight that dominance suggests a level of trust between companies which is rare to find in an industry as cutthroat and rapidly changing as this one.

Amazon is the business you don't want on your turf. Matt Yglesias described it as "a charitable organization being run by elements of the investment community for the benefit of consumers" and he's not far off. If it decides to compete with you, your options are dramatically limited: you can't undercut it, because it doesn't care about profits. You can't live in an under-served niche, because Amazon's scale lets it serve every sector out there. And you can't really pivot into a new business, because if you can, Amazon can too – and will.

But Kobo's strategy seems to be make use of the one thing Amazon doesn't have: friends. The distinction is clearest when it comes to retail partners. Stephen Clarke, the CEO-designate of WHSmith's, spoke about the chain's working relationship with Kobo. Following what he described as an "interesting courtship" – "a little bit of falling out, a little bit of hissy fitting, a little bit of 'it's not me it's you'" – the two companies are now selling Kobo readers in a shop-within-a-shop in WHSmith's Oxford Street branch, and plan to expand that to 100 shops around the country. And the deal is reciprocal: while Kobo gets to sell in WHSmith locations, the latter now has a white-label ebookstore where customers can buy Kobo books.

That's a far cry from Amazon's relationship with brick-and-mortar retailers, which is basically to make them cry. But there's also less of an air of menace in Kobo's relationship with publishers. That's a group which Amazon needs to keep onside – for now – because they do make most of the books which the company sells. But the company has made no secret of its desire to be a publisher itself, and has made several aggressive moves into the sector.

Again, contrast that with the presence of Stephen Page, the CEO of Faber and Faber, at the launch. Page spoke about his company's transformation as a result of the internet, with particular focus on the conversation it lets happen with readers. A data-sharing agreement has been worked out, and the two companies seem to be going forward with a far less passive-aggressive relationship than many.

But even if everything is smiles now, can it last? Kobo's CEO, Michael Serbinis, spoke about his expectation that the transition to ebooks would be a 25 year change. Big transformations have happened already, even in the three years the company's been working with WHSmith, but we still don't know what the end stage looks like.

Retailers clearly hope there is a space for them in that future, and Kobo is eager to convince them that's the case. But it's hard to believe that there won't be some point where the latter finds it easier to go alone – and when that comes, will a history of friendship mean anything at all?

The Kobo Aura HD. Photograph: Kobo

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

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The biggest divide in politics is not left against right, but liberals against authoritarians

My week, including a Lib Dem membership rise, The Avalanches, and why I'm putting pressure on Theresa May over child refugees.

It is a boost for us that Nick Clegg has agreed to return to the front line and be our Brexit spokesperson. I hadn’t even had a chance at our meeting to make him the offer when he said: “Before we start, I’ve been thinking about this and want to take on the fight over Europe.”

With Labour apparently willing to give the Tories a free pass to take us out of Europe, the Liberal Democrats are the only UK-wide party that will go into the next election campaigning to maintain our membership of the EU. The stage is remarkably clear for us to remind Theresa May precisely what she would be risking if we abandon free trade, free movement, environmental protection, workers’ rights and cross-border security co-operation. More than a month on from the referendum, all we have heard from the Tories is that “Brexit means Brexit” – but they have given us no clue that they understand what that means.

 

Premature obituaries

Not long ago, the received wisdom was that all political parties were dying – but lately the supposed corpses have twitched into life. True, many who have joined Labour’s ranks are so hard left that they don’t see winning elections as a primary (or even a desirable) purpose of a party, and opening up Labour to those with a very different agenda could ultimately destroy it.

Our experience has been happier: 20,000 people joined the Liberal Democrat fightback in the wake of the 2015 general election result, and 17,000 more have joined since the referendum. We now have more members than at any time this century.

 

Breaking up is hard to do

Journalists have been asking repeatedly if I want to see the break-up of the Labour Party, with moderates defecting to the Liberal Democrats. I have been clear that I am not a home-wrecker and it is for Labour to determine its own future, just as I focus on advancing the Liberal Democrat cause. Yet I have also been clear that I am happy for my party to be a home for liberals of whatever hue. I enjoyed campaigning in the referendum with a variety of progressive figures, just as moderates from different parties shared platforms in 1975. It struck me that far more unites us than divides us.

That said, not all “moderate” Labour figures could be described as “liberal”, as John Reid demonstrated as Labour home secretary. The modern political divide is less left v right than authoritarian v liberal. Both left and right are looking increasingly authoritarian and outright nasty, with fewer voices prepared to stand up for liberal values.

 

What I did on my holidays

Time off has been virtually non-existent, but I am reading A Wilderness of Mirrors by Mark Meynell (about loss of trust in politics, the media and just about everything). I’m also obsessively listening to Wildflower by the Avalanches, their second album, 16 years after their first. It’s outstanding – almost 60 minutes of intelligently crafted dialogue, samples and epic production.

During the political maelstrom, I have been thinking back to the idyllic few days I spent over half-term on the Scottish island of Colonsay: swimming in the sea with the kids (very cold but strangely exhilarating ­after a decent jog), running and walking. An added bonus is that Colonsay is the smallest island in the world to have its own brewery. I can now heartily recommend it.

 

Preparing for the next fight

The odds are weirdly long on an early general election, but I refuse to be complacent – and not merely because the bookies were so wrong about Brexit. If we have learned one truth about Theresa May as Prime Minister so far, it is that she is utterly ruthless. After her savage cabinet sackings, this is, in effect, a new government. She has refused to go to the country, even though she lectured Gordon Brown on the need to gain the endorsement of the electorate when he replaced Tony Blair. Perhaps she doesn’t care much about legitimacy, but she cares about power.

You can be sure that she will be keeping half an eye on Labour’s leadership election. With Jeremy Corbyn potentially reconfirmed as leader in September against the wishes of three-quarters of his MPs, Mrs May might conclude that she will never have a better chance to increase her narrow majority. Throw in the possibility that the economy worsens next year as Brexit starts to bite, and I rule nothing out.

So, we are already selecting candidates. It is vital that they dig in early. As we are the only party prepared to make the positive case for Europe, such an election would present us with an amazing opportunity.

 

Sitting Priti

David Cameron pledged to take an unspecified number of unaccompanied children from camps across the Continent. I am putting pressure on Theresa May to turn that vague commitment into a proper plan. Having visited such camps, I have been fighting for Britain to give sanctuary to a minimum of 3,000 unaccompanied children, who are currently open to the worst kinds of exploitation. We have heard nothing but silence from the government, with underfunded councils reporting that they are not receiving the help they need from Whitehall.

Meanwhile, it remains government policy to send refugees to Turkey – whose increasingly authoritarian government has just suspended human rights protection.

As if all of this were not grim enough, we have a new Secretary of State for International Development, Priti Patel, who has said that she thinks aid should be used largely to promote trade. As someone who wants our country to be respected around the world, I find this plain embarrassing. Actually, it’s worse. It’s shaming. As with Europe, so with the world: the ­Conservative government is hauling up the drawbridge just when we need more than ever to engage with people beyond our shores.

Tim Farron is the leader of the Liberal Democrats. To join the party, visit: libdems.org.uk/join

Tim Farron is leader of the Liberal Democrats.

This article first appeared in the 28 July 2016 issue of the New Statesman, Summer Double Issue