Sad about losing Google Reader? Spare a thought for the blogs you had listed on it

Which blogs will lose out?

Google announced last night that it will be shutting down its RSS feed, Google Reader, in a couple of months. It was an unpopular decision. On twitter the black smoke rising from Google obsured most other news - "Google Reader" reached the top of worldwide trends, even with a new pope elected - and every tweet was outraged.

Some of these outraged twitter users were clearly hoping that their disappointment might make Google change their minds. After all, it's a user-influenced feature - no? Well no. At least, not enough of one:

"We know Reader has a devoted following who will be very sad to see it go," said Google's Alan Green on the Google Reader blog. "We're sad too ... as a company we’re pouring all of our energy into fewer products. We think that kind of focus will make for a better user experience."

The thing that we're all finding it hard to grasp, as Alex Kranowitz over at Forbes points out, is that Google was never ours. As flies to wanton boys are we to Google software engineers; they kill us for their sport. He writes:

We are all participants in a user driven Internet, but we are still just the users, nothing more. No matter how much work we put in to optimize our online presences, our tools and our experiences, we are still at the mercy of big companies controlling the platforms we operate on. When they don’t like what’s happening, even if we do, they can make whatever call they want. And Wednesday night, Google made theirs.

Bottom line, we shouldn't have let ourselves get so comfortable. Even with the big, stable companies like Google, the online landscape can shift under our feet with very little warning.

But life goes on, and after the various stages of mourning, we'll all find another RSS feed to use. The real losers here will be blog publishers. Blog publishers shouldn't have got comfortable either. As today's news suggests, building any sort of strategy on the existence of a feature provided by companies like Google is a major flaw.  Marginal Revolution reckons the blogs that will be harmed most are the infrequent blogs (which don't show appear in searches so frequently, and which you might not visit on a regular basis), and those with a lot of ads, like Forbes (where every lost hit costs). But then it's hard not to build strategies on features run by online behemouths, because they have the power to hugely influence how well you do. Bloggers are in a sticky situation.

The decision was made, according to Google, because "usage has declined" - but it's difficult not to see the decision as Google flexing its muscles, showing publishers just how much power it has. They'll have to take their chances with Google search and Google news now. 

Google Reader is closing down. Photograph: Getty Images

Martha Gill writes the weekly Irrational Animals column. You can follow her on Twitter here: @Martha_Gill.

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How Theresa May laid a trap for herself on the immigration target

When Home Secretary, she insisted on keeping foreign students in the figures – causing a headache for herself today.

When Home Secretary, Theresa May insisted that foreign students should continue to be counted in the overall immigration figures. Some cabinet colleagues, including then Business Secretary Vince Cable and Chancellor George Osborne wanted to reverse this. It was economically illiterate. Current ministers, like the Foreign Secretary Boris Johnson, Chancellor Philip Hammond and Home Secretary Amber Rudd, also want foreign students exempted from the total.

David Cameron’s government aimed to cut immigration figures – including overseas students in that aim meant trying to limit one of the UK’s crucial financial resources. They are worth £25bn to the UK economy, and their fees make up 14 per cent of total university income. And the impact is not just financial – welcoming foreign students is diplomatically and culturally key to Britain’s reputation and its relationship with the rest of the world too. Even more important now Brexit is on its way.

But they stayed in the figures – a situation that, along with counterproductive visa restrictions also introduced by May’s old department, put a lot of foreign students off studying here. For example, there has been a 44 per cent decrease in the number of Indian students coming to Britain to study in the last five years.

Now May’s stubbornness on the migration figures appears to have caught up with her. The Times has revealed that the Prime Minister is ready to “soften her longstanding opposition to taking foreign students out of immigration totals”. It reports that she will offer to change the way the numbers are calculated.

Why the u-turn? No 10 says the concession is to ensure the Higher and Research Bill, key university legislation, can pass due to a Lords amendment urging the government not to count students as “long-term migrants” for “public policy purposes”.

But it will also be a factor in May’s manifesto pledge (and continuation of Cameron’s promise) to cut immigration to the “tens of thousands”. Until today, ministers had been unclear about whether this would be in the manifesto.

Now her u-turn on student figures is being seized upon by opposition parties as “massaging” the migration figures to meet her target. An accusation for which May only has herself, and her steadfast politicising of immigration, to blame.

Anoosh Chakelian is senior writer at the New Statesman.

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