Sad about losing Google Reader? Spare a thought for the blogs you had listed on it

Which blogs will lose out?

Google announced last night that it will be shutting down its RSS feed, Google Reader, in a couple of months. It was an unpopular decision. On twitter the black smoke rising from Google obsured most other news - "Google Reader" reached the top of worldwide trends, even with a new pope elected - and every tweet was outraged.

Some of these outraged twitter users were clearly hoping that their disappointment might make Google change their minds. After all, it's a user-influenced feature - no? Well no. At least, not enough of one:

"We know Reader has a devoted following who will be very sad to see it go," said Google's Alan Green on the Google Reader blog. "We're sad too ... as a company we’re pouring all of our energy into fewer products. We think that kind of focus will make for a better user experience."

The thing that we're all finding it hard to grasp, as Alex Kranowitz over at Forbes points out, is that Google was never ours. As flies to wanton boys are we to Google software engineers; they kill us for their sport. He writes:

We are all participants in a user driven Internet, but we are still just the users, nothing more. No matter how much work we put in to optimize our online presences, our tools and our experiences, we are still at the mercy of big companies controlling the platforms we operate on. When they don’t like what’s happening, even if we do, they can make whatever call they want. And Wednesday night, Google made theirs.

Bottom line, we shouldn't have let ourselves get so comfortable. Even with the big, stable companies like Google, the online landscape can shift under our feet with very little warning.

But life goes on, and after the various stages of mourning, we'll all find another RSS feed to use. The real losers here will be blog publishers. Blog publishers shouldn't have got comfortable either. As today's news suggests, building any sort of strategy on the existence of a feature provided by companies like Google is a major flaw.  Marginal Revolution reckons the blogs that will be harmed most are the infrequent blogs (which don't show appear in searches so frequently, and which you might not visit on a regular basis), and those with a lot of ads, like Forbes (where every lost hit costs). But then it's hard not to build strategies on features run by online behemouths, because they have the power to hugely influence how well you do. Bloggers are in a sticky situation.

The decision was made, according to Google, because "usage has declined" - but it's difficult not to see the decision as Google flexing its muscles, showing publishers just how much power it has. They'll have to take their chances with Google search and Google news now. 

Google Reader is closing down. Photograph: Getty Images

Martha Gill writes the weekly Irrational Animals column. You can follow her on Twitter here: @Martha_Gill.

ELLIE FOREMAN-PECK FOR NEW STATESMAN
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The triumph of Misbah-ul-Haq, the quiet grafter

How Misbah redeemed Pakistani cricket.

It was an incongruous sight: the entire Pakistani cricket team doing press-ups on the revered pitch at Lord’s, led by its captain, Misbah-ul-Haq. This unusual celebration marked not merely a Test match victory over England on Sunday but something greater: the rehabilitation of Pakistani cricket.

Seven years earlier, the Sri Lankan team bus was en route to the cricket stadium in Lahore for the third day of a Test match against Pakistan when it was attacked by Islamist militants. Gunfire killed six police officers and a driver; several Sri Lankan cricketers were also injured. That was the last Test match played in Pakistan, which, despite protestations, opponents consider too dangerous to visit.

A year later, Pakistan toured England for a Test series. The News of the World alleged that in the final match at Lord’s three Pakistani cricketers had conspired to bowl no-balls in exchange for money. All three received bans of five years or more for corruption. The entire squad was lampooned; police had to shield its members from abuse as they arrived home.

Misbah was on the periphery of all of this. Aged 36 at the time, he was dropped from the squad before the English tour and seemed unlikely to play international cricket again. But the turbulence engulfing Pakistani cricket forced the selectors to reassess. Not only was Misbah recalled but he was made captain. “You have to ask yourself,” he later said: “‘Have I been the captain because they supported me, or because they had no alternatives?’”

Pakistani cricket prizes and mythologises teenage talent plucked from obscurity and brought into the international side. During his decade as captain, Imran Khan picked 11 teenagers to make their debuts, often simply on the basis of being wowed by their performance in the nets. Misbah shows that another way is possible. He grew up in Mianwali, a city that was so remote that: “The culture there wasn’t such that you thought about playing for Pakistan.”

At the behest of his parents, he devoted his early twenties not to his promising batting but to gaining an MBA. Only at 24 did he make his first-class debut, strikingly late in an age when professional sportsmen are expected to dedicate all their energy to the game from their teenage years.

Pakistani cricket has always been “a little blip of chaos to the straight lines of order”, Osman Samiuddin writes in The Unquiet Ones. Misbah has created order out of chaos. He is unflappable and methodical, both as a captain and as a batsman. His mood seems impervious to results. More than anything, he is resilient.

He has led Pakistan to 21 Test victories – seven more than any other captain. He has done this with a bowling attack ravaged by the 2010 corruption scandal and without playing a single match at home. Because of security concerns, Pakistan now play in the United Arab Emirates, sometimes in front of fewer than a hundred supporters.

Misbah has developed a team that marries professionalism with the self-expression and flair for which his country’s cricket is renowned. And he has scored runs – lots of them. Over his 43 Tests as captain, he has averaged at 56.68. Few have been so empowered by responsibility, or as selfless. He often fields at short leg, the most dangerous position in the game and one usually reserved for the team’s junior player.

Misbah has retained his capacity to surprise. As a batsman, he has a reputation for stoic defence. Yet, in November 2014 he reached a century against Australia in just 56 balls, equalling the previous record for the fastest ever Test innings, held by Viv Richards. The tuk-tuk had become a Ferrari.

Late in 2015, Misbah tried to retire. He was 41 and had helped to keep Pakistani cricket alive during some of its darkest days. But the selectors pressured him to stay on, arguing that the team would need him during its arduous tours to England and Australia.

They were right. His crowning glory was still to come. The team arrived in England following weeks of training with the national army in Abbottabad. “The army people are not getting much salaries, but for this flag and for the Pakistani nation, they want to sacrifice their lives,” Misbah said. “That’s a big motivation for all of us. Everyone is really putting effort in for that flag and the nation.”

Now 42, almost a decade older than any cricketer in England’s side, Misbah fulfilled a lifetime’s ambition by playing in a Test match at Lord’s. In Pakistan’s first innings, he scored a century and celebrated with push-ups on the outfield, in homage to the army’s fitness regime and those who had had the temerity to mock his age.

When Pakistan secured victory a little after 6pm on the fourth evening of the game, the entire team imitated the captain’s push-ups, then saluted the national flag. The applause for them reverberated far beyond St John’s Wood.

“It’s been a remarkable turnaround after the 2010 incident,” Misbah-ul-Haq said, ever undemonstrative.

He would never say as much, but he has done more than anyone else to lead Pakistan back to glory. 

Tim Wigmore is a contributing writer to the New Statesman and the author of Second XI: Cricket In Its Outposts.

This article first appeared in the 21 July 2016 issue of the New Statesman, The English Revolt