Twitter hackers with ideas for hilarious stunts should get a move on

Twitter is finally on to you.

Last week I wrote about Twitter's upcoming hospitality to targeted advertising, and what this means for its users (almost definitely a dystopian nightmare). But Twitter is strangely inhospitable to advertisers in other ways - making a branded account something of a liability.

Branded accounts only have the same security as the rest of us - just the one username and password. As a result, a growing number of official accounts have fallen victim to hacking. Last week it was Burger King, which got taken over by Anonymous-affiliated hackers. It was soon branded with the Mcdonalds logo and issuing tweets like this:

We just got sold to McDonalds! Look for McDonalds in a hood near you @DFNCTSC

And then earlier this year there was the HMV clusterfuck, courtesy of some employees in the process of being fired. From the official account:

There are over 60 of us being fired at once! Mass execution, of loyal employees who love the brand. #hmvXFactorFiring,

Sorry we've been quiet for so long.Under contract, we've been unable to say a word, or – more importantly – tell the truth.

Just overheard our Marketing Director (he's staying, folks) ask 'How do I shut down Twitter?'

It's also happened, in various ways, to Jeep, NBC News, USA Today and Donald Trump, and all of those incidents were likewise funny. The thing is that official Twitter accounts are nigh on irresistible to hackers. There's something of the getting-down-with-the-kids about branded Twitter accounts, with their ulterior motivated chattiness and their thinly veiled desperation, and it's always tempting to remind them that they're still not really one of us.

So should Twitter be doing more to protect these accounts? At the moment it is running several paid options for advertisers - none of which include the option to up their security. But then why should it offer this? It would be a canny move to introduce it only later in the game, when more hacker attacks have increased the fear, and companies have accumulated more followers, raising the stakes.

The trouble is that at the moment this potential revenue is being siphoned off by third parties like Hootsuite, whose products let you manage your account a little more securely, and which get a boost everytime a company is publicly hacked. Unsurpisingly therefore, last Wednesday Twitter introduced a product facilitating ad promotion through third parties like this. It looks like the start of a move to finally get offical accounts a little safer. But is Twitter too late to the party, or too early? Either way, it's starting to twig, and potential hackers better get a move on with their hilarious stunts, before it's too late.

 
Twitter may be about to clamp down security. Photograph: Getty Images

Martha Gill writes the weekly Irrational Animals column. You can follow her on Twitter here: @Martha_Gill.

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What is the Scottish Six and why are people getting so upset about it?

The BBC is launching a new Scottish-produced TV channel. And it's already causing a stooshie. 

At first glance, it should be brilliant news. The BBC’s director general Tony Hall has unveiled a new TV channel for Scotland, due to start broadcasting in 2018. 

It will be called BBC Scotland (a label that already exists, confusingly), and means the creation of 80 new journalism jobs – a boon at a time when the traditional news industry is floundering. While the details are yet to be finalised, it means that a Scottish watcher will be able to turn on the TV at 7pm and flick to a Scottish-produced channel. Crucially, it will have a flagship news programme at 9pm.

The BBC is pumping £19m into the channel and digital developments, as well as another £1.2m for BBC Alba (Scotland’s Gaelic language channel). What’s not to like? 

One thing in particular, according to the Scottish National Party. The announcement of a 9pm news show effectively kills the idea of replacing News at Six. 

Leading the charge for “a Scottish Six” is John Nicolson, the party’s Westminster spokesman for culture, media and sport. A former BBC presenter himself, Nicolson has tried to frame the debate as a practical one. 

“Look at the running order this week,” he told the Today programme:

“You’ll see that the BBC network six o’clock news repeatedly runs leading on an English transport story, an English health story, an English education story. 

“That’s right and proper because of the majority of audience in the UK are English, so absolutely reasonable that English people should want to see and hear English news, but equally reasonable that Scottish people should not want to listen to English news.”

The SNP’s opponents think they spy fake nationalist outrage. The Scottish Conservatives shadow culture secretary Jackson Carlaw declared: “Only they, with their inherent and serial grievance agenda, could find fault with this.” 

The critics have a point. The BBC has become a favourite punch bag for cybernats. It has been accused of everything from doctored editing during the independence referendum to shrinking Scotland on the weather map

Meanwhile, the SNP’s claim to want more coverage of Scottish policies seems rather hollow at a time when at least one journalist claims the party is trying to silence him

As for the BBC, it says the main reason for not scrapping News at Six is simply that it is popular in Scotland already. 

But if the SNP is playing it up, there is no doubt that TV schedules can be annoying north of the border. When I was a kid, at a time when #indyref was only a twinkle in Alex Salmond’s eye, one of my main grievances was that children’s TV was all scheduled to match the English holidays. I’ve migrated to London and BBC iPlayer, but I do feel truly sorry for anyone in Glasgow who has lost half an hour to hearing about Southern Railways. 

Then there's the fact that the Scottish government could do with more scrutiny. 

“I’m at odds with most Labour folk on this, as I’ve long been a strong supporter of a Scottish Six,” Duncan Hothershall, who edits the Scottish website Labour Hame. “I think the lack of a Scotland-centred but internationally focused news programme is one of the factors that has allowed SNP ministers to avoid responsibility for failures.”

Still, he’s not about to complain if that scrutiny happens at nine o’clock instead: “I think the news this morning of a new evening channel with a one hour news programme exactly as the Scottish Six was envisaged is enormously good news.”

Let the reporting begin. 

Julia Rampen is the editor of The Staggers, The New Statesman's online rolling politics blog. She was previously deputy editor at Mirror Money Online and has worked as a financial journalist for several trade magazines.