Facebook launches "Graph Search": future of the web or stalker tools?

And what does it mean for the bottom line.

Facebook yesterday demonstrated its new service, Graph Search. The company is proposing to let people search their "social graph" to find new, useful information. (The social graph is the network of relationships between you, your friends, and their friends. Sadly, it is not a search engine for graphs.)

The company is positioning the search service as a competitor to, well, everything. Search for "music my friends like" – graph search is designed to take natural language input – and you've got something which can take on or This is My Jam. Search for "restaurants in London my friends have been to" and you've got a rival to Foursquare. "Friends who work for PWC" could fill the same niche as LinkedIn, and "Photos taken before 1995" offers something which only Flickr does half as well.

The potential is huge, and, judging by Steven Levy's exhaustive behind-the-scenes account (impressive too for the total absence of leaks it resulted in – the man can keep a secret), Facebook is betting the farm on it.

But there're two potential speed-bumps ahead for the company. The first is that perennial Facebook bugbear: privacy. The company is careful to emphasise that only things which are public or shared with you will show up when searched for — but that relies on users understanding how privacy settings actually work, which has historically not been the case. That's not Facebook's fault per se, but it also won't save them from a user back-lash. And as the company has learned before, while it recognises a binary "public/private" divide, most users don't think in such black-and-white terms. The launch of the News Feed, way back in 2006, was widely opposed by existing users, because despite merely aggregating content which was already visible elsewhere, it felt like an infringement of privacy.

Consider: Person A rejects friend requests from Person B who is a creepy stalkerish character. They nonetheless have several mutual friends. Can B search for "Posts by A which friends have commented on"? (Those posts would be visible to B now, but not aggregated in any one place). Similarly, someone who checks into a specific location on a regular routine might not appreciate that suddenly being aggregated together, making the routine clear to all.

Where privacy is emblematic of Facebook's past concerns, the other problem Graph Search faces strikes at the heart of where it's future problems lie. The usefulness of the service is directly tied to people using Facebook the way Facebook wants them to. That means liking a lot of things; filling in all your personal information, and keeping it up to date; checking in every time you go out; and making all of that public, or at least softening your privacy settings.

For many, Facebook has become a glorified PA: it's a way to contact friends whose other details you have lost, and a way to bulk-invite people to social events, but as a social network, its utility is fading. Graph search doesn't seem to do anything to reverse that trend, because it doesn't offer any incentives to change the data you put in to Facebook — just change how you get other people's data out.

Of course, hovering unspoken during the launch is the key question: will this make more companies want to advertise on Facebook, or increase the amount the company can charge for space? The technology underpinning the search will almost certainly help the company provide better services to advertisers, but being useful — to admen or end users — doesn't necessarily translate into revenue.

What the service does demonstrate is the foresightedness of Twitter's broadsides against Instagram, the Facebook-owned photo network. While Instagram was only using its Twitter connection to enable people to export their relationships to the service, Graph Search reveals that the knowledge of those links — the literal social graph — can have intrinsic value. By limiting Facebook's access to Twitter's information, the latter has guaranteed that the former will have to try that little bit harder to get useful results from infrequent users — as well as reserved the possibility that Twitter can launch their own version.

Photograph: Getty Images

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

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On World Aids Day, let’s end the stigma around HIV for good

Advances in treatment mean that being HIV positive is no longer a death sentence, but attitudes still lag behind.

Stigma is a dangerous human construct, principally based on unfounded prejudices. None more so than the stigma surrounding HIV. The condition has been a recognised health issue in the UK for more than 30 years, and the advances in treatment have been staggering. Unfortunately attitudes seem to have remained in the 1980s.

A recent Terrence Higgins Trust poll asked people who are living with HIV for words that they have heard to describe their health condition. “AIDS”, “riddled”, “dirty”, “disgusting”, “promiscuous”, “dirty”, “deserved”, “unclean”, “diseased” – were the most cited.

Imagine turning to someone, who lets say has a long term health condition like high blood pressure, and branding them “lazy”, “fat”, “deserving”. Or someone who has just been diagnosed with diabetes being dismissed as “greed”. Of course, I’m not saying that these health conditions are without their own stigma. Rather I doubt that Charlie Sheen would have been subjected to such a vitriolic witch hunt, had it transpired he had either of those.

Once the nausea of that coverage subsided, it was telling to note the absent voices from most of the media debate around HIV and stigma. The thing that struck most was the total lack of understanding of the condition, the treatment, and the lack of representation of those who are living with HIV.

There was little written about the stigma women living with HIV face. That which those within the black African community, or the trans community, or the over 50s – the first generation of people living into old age with HIV – are subjected to.

Such is the stigma and the shame of HIV in black African communities that it can divide families. HIV positive people can be asked to leave home, resulting in separation from their family and isolation from their community. We know of a woman from the black African community who felt so stigmatised for not breastfeeding her baby – due to her HIV treatment – that she stopped her drug regime. She died unnecessarily of an Aids-related illness. After her death, her medication was found in the attic.

While living with HIV can be stressful for all ages, ageing with HIV can introduce challenges to mental health and quality of life. When compared to their peers, older people living with HIV are disadvantaged in a wide range of ways – from poorer health, to social care and financial security. We’ve found that older people fear that social care services will be prejudiced about their HIV diagnosis. One man shared that he feared hugely going into a home – the attitudes towards HIV that he might find, and ignorance from the staff. This fear is rooted in many people’s historic and continued experience of HIV-related discrimination.  

Often considered to be a lower risk group than gay men, women are sometimes forgotten in HIV discourse and yet women are stigmatised as much as any other with HIV. Women living with the condition face a unique stigma. Some are mothers and have been accused of being “irresponsible” and “putting children at risk”.

For the record, taking antiretroviral medication (ART) lowers the amount of virus in your blood to “undetectable” levels. When the level of HIV in your blood is so low that it can’t be picked-up in tests it is undetectable. This means there is an extremely low risk of passing on HIV.

Because of ART, undetectable women have a very low risk of passing on HIV to their babies. New-borns are given their own short course of ART to further reduce their risk of developing HIV, and undergo a series of tests during the first 18 months of life.

Many transgender people are on a difficult gender journey, which includes lots of access to GPs for onward referrals to specialists, and still they worry about HIV stigma. Some deny their HIV status in settings where possible, as they look at it as a barrier to achieving their goal. Gender specialist clinics are embedded in mental health departments, and some positive trans people worry that the stigma of diagnosis might be seen as an indicator of promiscuity, which they feel might work against their cases.

And what of stigma in the gay community? The poll mentioned earlier found that of 410 gay men living with HIV, 77 per cent experience stigma – with more than two thirds experiencing this most from within the gay community.

Those gay men who take the plunge and live openly with their status are often heckled, and sent abuse on dating apps like Grindr, even receiving messages that they shouldn’t be using it because “they’ll infect others”. It’s all too easy in the digital age for stigma to persist, and ignorance to remain faceless.

Stigma is best countered with fact. But there’s a clear lack of education amongst many – both positive and negative. Growing up with sex and relationship education lessons that only teach the reproduction cycle is not enough. Young people should be given clear and detailed information about the risks of HIV, but also how living with HIV in the UK has changed, and it is now an entirely manageable health condition.

Officially, stigma is defined as a mark of disgrace associated with a particular circumstance, quality, or person. Let’s turn that around today, and use the red ribbon to stop stigma. Let’s use it a mark of solidarity, compassion and understanding.

Let’s start a conversation about how we speak and write about HIV. Let’s stand together, today of all days against HIV stigma. Start now – join the solidarity on social media by taking a selfie with your red ribbon and #StopStigma.