Internet advertising by numbers

Ten stats to remember.

By Andrew McIntyre Published 03 April 2012
Internet advertising by numbers
Mobile advertising more than doubled in 2011. Credit: Getty Images

£4.8bn
Total spent on online advertising in 2011.

14.4 per cent
Increase in online advertising spending from a year earlier. Ad spending across all UK media increased by less than 2 per cent in 2011.

£2.8bn
Total spent on search advertising.

£1.1bn
Total spent on display advertising, the first time display reached 10 figures.

157 per cent
Increase in spending - to £203m - on mobile advertising from a year earlier.

75 per cent
Increase in spending on social media banner ads - to £240m - from a year earlier.

£109m
Total spent on video advertising, more than double that of 2010.

27 per cent
Percentage of web time UK users spent on social media in 2011.

18.8m
Number of UK mobile users who accessed social media through a mobile device in the three months to January 2012.

8 times over
Increase in spending on video advertising since 2008; the increase in spending on social media banner ads since 2008.

Tags: internet  advertising

 
 

2 comments

milesroces's picture

Mon, 2012-06-25 14:54 — milesroces

With so many applications getting involved internet advertising, the chances of exposure is very vast. Internet and mobile apps is continuously evolving that will eventually improve marketing varieties such as business listing and other online media what would generate great amount of income.

Andrew Chapman's picture

Wed, 2012-06-13 17:23 — Andrew Chapman (not verified)

This is quite a good article. Many new questions emerge to the surface, all you need do is to read further information about the issues. Only then one can form a final view on a particular subject. Otherwise everything is seen only in the dimension of cum more black and white. The natural logic of evaluating things before vstavane skrine they were properly cognitively processed is a horrible mistake, made by those less intelligent. People should not throw away their common slovakia sense easily. Anything and everything deserves appropriate time for making judgements.

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