Brand Republic Group to go behind online paywall

Group editor Danny Rogers says they remain committed to a multi-channel strategy, but as trends grav

By Dominic Ponsford Published 01 June 2011

Haymarket is start putting its network of media titles behind online paywalls from July .

The move will affect the website Brand Republic and the other titles in the group: PR Week, Marketing, Campaign and Media Week. According to Haymarket, together the titles attract some 700,000 unique users a month.

Haymarket is to adopt a hybrid strategy, similar to that used by the FT, whereby readers can access a number of stories per month for free before being asked to subscribe. Job adverts and blog posts will remain free.

Read more at the Press Gazette.

 
 

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