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Brand Republic Group to go behind online paywall

Group editor Danny Rogers says they remain committed to a multi-channel strategy, but as trends grav

Haymarket is start putting its network of media titles behind online paywalls from July .

The move will affect the website Brand Republic and the other titles in the group: PR Week, Marketing, Campaign and Media Week. According to Haymarket, together the titles attract some 700,000 unique users a month.

Haymarket is to adopt a hybrid strategy, similar to that used by the FT, whereby readers can access a number of stories per month for free before being asked to subscribe. Job adverts and blog posts will remain free.

Read more at the Press Gazette.

Dominic Ponsford is editor of Press Gazette