AOL launches paid service after four years

AOL has launched a paid service social media monitoring tool in order to rely less on advertising.

AOL launched its first paid service in more than four years -- a social media monitoring tool -- in an attempt to rely less on advertising and focus on other means to earn revenues.

AOL's third-quarter results reported that ad revenues had dropped year-on-year by 27 per cent to $402.3m.

The US internet and media company's new tool SafeSocial lets parents access their children's social media activity including photographs uploaded by their kids or those in which they have been tagged, for £6.99 a month, after a 30-day free trial.

Although AOL has moved away from the internet access service model, the company has never veered away from the business of providing premium services, Smith said, adding that AOL has devised a sound strategy to tackle competition in the sector.