Global Smartphone app market reaches $2.2bn in H1 2010

Mobile application download numbers reached total of $3.8bn

The worldwide smartphone applications market grew more than $2.2bn dollars within the first six months of 2010, according to Berlin-based research organisation research2guidance.

Mobile application download numbers reached a total of 3.8 billion in only 6 months, compared to 3.1 billion in 2009 according to the new report by research2guidance.

research2guidance research director Ralf-Gordon Jahns said that the market is gaining momentum as more and more smartphone users have direct and easy access to app stores.

"In addition, the app stores which were founded in 2009 have finally managed to increase application numbers and are growing their app business," Jahns said.

According to the report, full year 2009 global smartphone applications market reached $1.7bn.
research2guidance research analyst Egle Mikalajunaite said that Apple's competitors like Nokia and BlackBerry started to leverage their global reach and increased the traffic on their app stores.

"We see this trend continuing in the next several months and years. The next wave of new app stores will be niche stores specialising on e.g. business or mobile health apps, " Mikalajunaite said.
The research organisation said that the average application prices steeped to $3.60 per paid application in the first half of 2010.

"Although there are still significant differences with regard to prices between stores, the overall decline of app prices has reclined," Jahns said.

"App publishers should be aware of the price differences between stores and mobile platforms. These price differences are a sign of a lack of market transparency. They represent a good business opportunity, but not for too long."