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Style v substance

With the passing of the Blair era and the arrival of Gordon Brown as PM we pit psychologist Susan Marchant-Haycox against ex-minister Denis MacShane to discuss style vs substance

In Spin

Was it Campbell?

Was it Campbell?

  • By Chris Ames
  • 07 May 2008

Tony Blair's former chief of spin, Alastair Campbell, may after all have sexed-up the notorious 45 minutes WMD claim when the case for invading Iraq was being made

Style

  • By Susan Marchant-Haycox
  • 16 July 2007

Gordon Brown's new role means he must work quickly to put over a more polished image, writes psychologist Susan Marchant-Haycox

Substance

  • By Denis MacShane
  • 16 July 2007

Voters instantly see through style - they like it of course but they vote for substance says ex-Foreign Office minister Denis MacShane

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