How the recent tax avoidance scandal shows that the softly softly approach won't work, and we need a financial transaction tax.
Ministers have pledged to fund policies like the extension of free school meals and the freeze in fuel duty through extra revenue from reducing avoidance. But HMRC is struggling.
No company, even one as big as Starbucks, can simply decide how much profit it makes.
The Chief Secretary to the Treasury's mixed messages on the tax avoiding chain.
"Cash-in-hand" payments are wrong but Gauke was the wrong person to say so.