The search for economic realism and credibility can easily tip into fatalism.
Even if the majority of voters support the policy, those who don't could yet hurt the Tories.
The government shouldn't assume that "the good news will keep coming".
Work and Pensions Secretary promised that there would be "no losers" under the new programme.
Deputy PM contradicts Simon Hughes and says "savings" can be made.
The PM described it as a benefit for the unemployed. But most new claims are made by in-work households.
The Chancellor launched attack after attack on Labour, but where was the plan for growth?
New poster mocks Tory election line, stating: "I'm cutting the NHS. Not the deficit."
Borrowing in August reached a record high of £14.41bn.