Women make up 52 per cent of Scotland’s population, and are more likely to be undecided about independence than their male counterparts, yet the public debate about Scotland's future is mostly taking place between white middle-aged men.
While the SNP obsesses over independence, voters are more concerned with an unemployed population the size of Dundee.
There is little to be gained from defining problems on Clydeside as 'national' issues but problems on Merseyside as 'economic' ones.
The whole document was designed to highlight the governance-focused nature of modern Scottish nationalism - and largely succeeded in doing so.
Alex Salmond's promise of lower taxes and higher spending is based on little more than wishful thinking.
The movement's message of "Scotland for the people" offers the best chance of winning over those alienated from politics.
To triumph against the odds, the Yes campaign needs fear of a Conservative government and permanent austerity to push voters towards independence.
Unless the Tories dramatically improve their performance in the north, independence would most likely lead to further hung parliaments or small majorities for them or Labour.
The Lib Dem was a formidable opponent because his measured, moderate unionism was difficult for the nationalists to deal with.