New leader Johann Lamont has to develop a coherent political and constitutional alternative to the S
While the SNP obsesses over independence, voters are more concerned with an unemployed population the size of Dundee.
There is little to be gained from defining problems on Clydeside as 'national' issues but problems on Merseyside as 'economic' ones.
The whole document was designed to highlight the governance-focused nature of modern Scottish nationalism - and largely succeeded in doing so.
Alex Salmond's promise of lower taxes and higher spending is based on little more than wishful thinking.
The movement's message of "Scotland for the people" offers the best chance of winning over those alienated from politics.
To triumph against the odds, the Yes campaign needs fear of a Conservative government and permanent austerity to push voters towards independence.
Despite the party's by-election success, all the signs still point towards another SNP-controlled parliament in 2016.
This time next year we’ll know which campaign Scots disliked the least.
For the first time since August 2011, the nationalist side takes the lead by 44 to 43 per cent.