There are far more people who don’t vote Ukip than do, including many who despise pub-bore nationalism.
Labour's deputy leader's all-out assault on the Lib Dems' record showed that she believes the party can't afford to go soft on the yellows.
Inflation alone will ensure that the allowance rises to over £11.3k and minimum wage workers will still be paying tax.
Everything right now is analysed through the prism of "what it means about the leadership".
Farage gets to enter the political establishment, while Clegg has a chance to reconnect with those voters who warmed to him in 2010.
Danny Alexander and Lynne Featherstone are both vulnerable to Labour challenges.
It will become harder for the PM to insist he can succeed when the europhile and the europhobe both declare he will fail.
The Tories could use a debate between the Lib Dem leader and his UKIP opposite to argue for the head-to-head contest they want between the two main leaders.
Local voters resent outside interference and Lib Dem activists will be encouraged to rush to their leader's defence.