By George Eaton - 06 February 02:50
UKIP has surged into second place but it won't be troubling Labour next Thursday.
By George Eaton - 21 November 12:11
After a Tory strategist claimed a private poll put them two points ahead of Labour in marginal seats, the party comes under pressure to release its findings.
By George Eaton - 15 September 11:12
Labour has a 14-point lead in the 32 most marginal Tory-Labour seats, while the Lib Dems are just three points behind the Conservatives in the eight most competitive Tory-Lib Dem seats.
By George Eaton - 23 July 07:30
A survey by Lord Ashcroft shows 12% of the trade union's 1.42 million members would affiliate themselves to Labour under the new system but also that they oppose large donations to the party.
By George Eaton - 07 June 08:51
Expect Conservative rebels to seize on the finding as proof that the party could be performing better under an alternative leader.
By George Eaton - 09 March 05:50
Labour would win a majority of 84 by gaining 93 seats off the Tories and 13 off the Lib Dems. But remember: it's a snapshot, not a prediction.
By George Eaton - 01 March 04:14
A new poll from Lord Ashcroft shows seven per cent of Lib Dem voters and 10 per cent of UKIP voters expect to vote Conservative at the general election.
By Andrew Gimson - 24 February 09:37
The Conservative peer and former deputy chairman on his fascination with polling and why Tory modernisation must continue.
By Andrew Gimson - 24 February 09:36
He's one of the Tories’ least understood assets. By pouring money into polling, he has given the party one of its most lethal weapons — but now will Michael Ashcroft unleash his power over information to destroy Cameron?
By George Eaton - 23 January 10:55
Just six per cent of voters regard the EU as one of the most "important issues" facing Britain.