"Ed wanted more message discipline," says the former Labour leadership candidate.
The changes were designed to accelerate the process of re-branding Labour as neither old nor new; neither Blair nor Brown – but wholly Milibandist.
Tristram Hunt and Gloria De Piero, two notionally "Blairite" figures, distinguished themselves by engaging with Miliband's political and ideological themes.
The news of who's up and who's down as David Cameron and Ed Miliband refresh their teams.
All the details of Ed Miliband's new team.
An echo of the phone-hacking scandal as the Labour leader calls for the Mail papers to hold an inquiry into their "culture and practices".
Editor Geordie Greig suspends two journalists and says the reporter was sent without his knowledge.
The party that triumphs in 2015 will be that which seeks to address its weaknesses, rather than merely playing to its strengths.
The party tells The Staggers that 15,000 people have also signed Miliband's "call for decency in British politics".