On almost every measure, the number of social media supporters is now significantly greater than the number of formal party members.
The Labour leader's chief strategist Stewart Wood on the inspiration he takes from Thatcher and the five principles behind "one nation".
Over the last week, the party's lead has halved from 14 points to seven. With politics as normal suspended, the Tories may have benefited from a Thatcher effect.
"Mrs T is not Churchill," the former Labour minister says, declaring that he would have "recommended against" a ceremonial funeral.
Instead of the social vivisection currently taking place, lowering the benefits bill requires an agenda that creates jobs, arms people with skills and lowers rents.
Aiming for 35 per cent would mean settling for less. But it would be foolish not to recognise that, as in 2005, it could prove enough for a Labour majority.
The Labour leader tells his MPs that it is right to move on from New Labour, which was "formed 19 years ago", but new polling revives doubts over the party's performance.
A leader who has explicitly "turned the page on New Labour" makes many of the same compromises and electoral calculations as the former prime minister and his allies.
The shadow business secretary says bankers must face "the prospect of jail for gross wrongdoing".
The party releases new figures showing that the banks have paid £1.9bn less in tax than David Cameron promised after cuts to corporation tax.