Voters rate action to reduce household bills above tax cuts, wage rises, more affordable housing and more affordable childcare.
Unlike on previous occasions, when he has struggled to flesh out the meaning of his cerebral speeches, the Labour leader has signature policies that he is prepared to defend.
The Labour leader's new motif, "Britain can do better than this", is an echo of the title of the party's 1997 manifesto: "Britain deserves better".
He should learn from Gordon Brown's mistake and have the courtesy to get the Lib Dems' name right.
"To make Britain better we have got to win a race to the top, not a race to the bottom."
The Tories' natural aversion to price controls means they will struggle to support a cap, leaving Miliband free to present Cameron as siding with the companies over the consumers.
The policy will help drive a sustainable, jobs-rich, wage-enhancing recovery and convince the public that Labour is listening to its concerns about immigration.
The architect of High Speed 2 and the head of Labour's growth review says that Ed Balls's threat to withdraw support for the project has "raised the bar".
A mass housebuilding programme designed to stimulate growth and employment, and limit price rises, could be the game-changer Labour so badly needs.
After months of rumours that he's set for the chop, the shadow work and pensions secretary threw blow after blow at the Tories.