The Tory party chairman is in trouble again for his business alter ego, Michael Green, but that isn’t even the weirdest thing about him.
The Chancellor is forced to comment on the patronising image in every broadcast interview.
Just as earlier iterations have faded fast, so too will this blue collar phase pass unnoticed and unloved.
The Conservative chairman brands Raquel Rolnik an "absolute disgrace" after she warns that the bedroom tax is having a "shocking" effect on the vulnerable.
Just as Iain Duncan Smith suspended links with the Monday Club in 2001, so David Cameron must now take action against the far-right group.
Yet another Conservative politician is caught making it up.
The Conservative chairman borrows Obama's "don't give them the keys back" line. But it's his party that crashed the car again.
Tory chairman accused of misleading the public with false name will be investigated by the Advertising Standards Authority.