Having spent months denouncing Miliband's energy price freeze as a "con", the Tories, spooked by the opposition's poll lead, are now trying to match it.
If the Chancellor starts doling out goodies he risks undercutting the Tory message of long-term discipline.
The Chancellor is right that people don't demand ideological consistency but they do like politicians to believe in something.
The Chancellor's announcement of a cap on payday loan charges undermines the coalition's attack on the Labour leader's "Marxist universe".
Those Tories calling for an increase in the 40p tax threshold should remember that only the top 14 per cent of earners pay the rate.
It turns out that Cameron isn't the "most transparent" leader ever after all.
Regular pay rose by just 0.8% in the most recent quarter, the lowest figure on record, and a real-terms cut of 1.4%.
The shadow chancellor charges the Tories with penalising "the ordinary taxpayer" by shifting green charges from bills without punishing the energy companies.
While Osborne believes that "everyone will be happy as property values go up", new polling shows most of the public don't believe rising house prices are good for them or good for Britain.
As the economy accelerates, it will become increasingly difficult for Osborne to defend the 1% cap on public sector pay rises.