Osborne should change the words we use to describe our taxes: National Insurance is Earnings Tax and Jobs Tax.
Including the level of the new welfare cap, another rise in the personal allowance, a deficit trap for Labour and some surprises.
The party says "It’s the same old Tory con – giving with one hand while taking away much more with the other."
The Chancellor needs to make it clear how national policy on jobs, housing and taxes will improve voters' personal situations.
On half of the 20 key tests of economic success, Britain is faring very poorly.
Rather than token announcements, the Chancellor needs to give much more meaningful power and autonomy to cities.
After four years of empty rhetoric, the best the Chancellor could do was to recycle an announcement from 2012 with a commitment to fewer homes.
Just 15 per cent earn enough to pay the higher rate. Osborne is right to focus on helping the low-paid.
Shadow chancellor says 10p tax rate would benefit two-thirds of married couples, while tax allowance would help just one-third.
The Chief Secretary to the Treasury contradicts Osborne and says the idea is "well worth further consideration".