By George Eaton - 01 November 03:39
History shows that after seven years at the top, politicians' ratings go into decline - and Cameron can't afford to lose votes in 2015.
By George Eaton - 30 October 10:57
When Cameron derides Miliband for not wanting to talking about the economy, he forgets that, for most voters, living standards are the economy.
By George Eaton - 30 October 01:28
The PM raised his game but he is still struggling to change the subject.
By George Eaton - 28 October 04:43
Cameron's hope is that warnings of a "cost of living crisis" will fade as higher growth translates into higher wages. But Labour remains sceptical.
By George Eaton - 25 October 10:36
If this is a recovery, the voters will ask, why aren't we feeling it? Cameron and Osborne need to offer answers.
By George Eaton - 25 October 08:59
If they are to remain the largest party after 2015, the Conservatives need the Lib Dems to win back left-leaning voters in Tory-Labour marginals.
By George Eaton - 24 October 08:59
The Deputy PM suggests that the cost of green policies could be transferred from consumer bills to general taxation.
By Rafael Behr - 23 October 10:43
The balance of credit for getting the Tories even this far has clearly tilted towards the Chancellor.
By George Eaton - 17 October 02:30
Miliband's net satisfaction rating rises by 23 points in the latest Ipsos MORI poll but the Tories are now tied with Labour on 35%.
By George Eaton - 16 October 01:19
If the PM wants to dismiss Miliband's energy price freeze as "a con", he needs to come up with a superior policy.