If you delete all the speeches and programmes where you promised a better, fairer country from your archives and attempt to prevent anyone from accessing them without somebody noticing and asking why, the people serving you dinner are not going to pretend they can't hear your lies.
The PM's refusal to acknowledge how the gap between the rich and the poor shapes opportunity shows he far he is from solving the problem.
"No frontline cuts", "no top-down NHS reorganisations", "no VAT rise" - why the Conservatives are trying to erase all pre-May 2010 speeches and press releases from the internet.
It turns out that Cameron isn't the "most transparent" leader ever after all.
The PM's spokesman said "what counts is not where you come from but where you are going", but Gove says: "He's right. It's an inescapable fact."
The PM's vision of a permanently "leaner" state is a grim prospect for those reliant on public services and the welfare state to maintain an adequate standard of living.
The distribution of power that the former PM laments was created by the surge in inequality under the Conservatives in the 1980s.
The threat by Nissan to withdraw from Britain if the UK leaves the EU shows how the Tories' euroscepticism pulls against their emphasis on stability.
The party's new attack video shows how it will maximise the damage for the PM by reminding voters how he promised in 2010 to protect the health service.
MPs who last year wanted the Labour leader to trump Cameron by calling for a snap poll on Europe say the moment has passed.