The party needs a "social investment" strategy to reduce the subsidisation of private landlords, low-paying employers and long-term worklessness.
Restoring the minimum wage to its pre-crash level is the perfect encapsulation of a "stronger economy, fairer society" policy.
UKIP trails Labour by six points but, as in 2009, the party is hoping for a late surge in the polls.
Any communications strategy devised in Downing Street also has to compete with noisy agendas elsewhere in the party.
Average wages are still rising slower than prices and will almost certainly be lower in 2015 than they were in 2010.
To date, the coalition has unforgivably weakened Britain's climate adaptation plans.
The Conservative organisation is wise to warn that the party should not position itself as the defender of a market system that is not working for the low-paid.
To allow the Liberal Democrats to swap sides without incurring any penalty would offend the essential order of our democracy.
It's a sweet irony that Margaret Thatcher is the heroine both of some of those who wish to come here and many of those who oppose their doing so.
If the spectre of Gordon Brown alone were sufficient to propel the electorate into Cameron’s arms, he would now be governing with a majority.