Littered throughout the speech were references to northern towns and how they will benefit from the coalition's policies.
The Chancellor should use his Autumn Statement to reward families on modest incomes who have quietly endured squeezed living standards during austerity.
Andy Coulson warned the PM that the perception that the Tories frown upon single parents was "electoral halitosis".
New polling by Survation in Labour marginals Great Grimsby and Dudley North shows the party neck-and-neck with UKIP.
The top 1% of earners now pay 30% of all income tax because they're earning more. And the poorest still pay the largest overall share.
With excess winter deaths up by 29% and bills up by £300 since the election, it's time for the government to act.
With the Tories his party's main electoral foe, Clegg is seeking to woo the One Nation voters alienated by the Conservatives' UKIP tendency.
Having spent months denouncing Miliband's energy price freeze as a "con", the Tories, spooked by the opposition's poll lead, are now trying to match it.
If the Chancellor starts doling out goodies he risks undercutting the Tory message of long-term discipline.
The more we stoke public anger and distrust on immigration, the more we threaten the stability of our political system in general.