The adoption of living wage contracts is one way that the party could reduce the damage from cuts to tax credits.
The party must be more nimble and shrewd in its economic positioning than in the last five years.
Boundary changes, allowing expatriates to vote and changes to trade union funding will all hit the opposition.
The political narrowness of the Out side and the prominence of the toxic Farage could doom its chances.
Business Secretary is the biggest of the Lib Dem beasts to fall.
Party close to admitting defeat as it says the Tories "will have huge task uniting country" after SNP surge.
Conservatives forecast to be just 10 seats short of a majority as Labour fall to 239 seats and Lib Dems collapse to 10.
The scenarios that will determine whether Cameron or Miliband is PM.
The arguments about popular support are a smokescreen. It's Cameron's bloc, backed by Ukip and the DUP, that is the most unpopular.
Both Labour and the Tories can boast of moving the centre ground in their favour. But it is perhaps Ukip that has had the greatest influence.