There is little to be gained from defining problems on Clydeside as 'national' issues but problems on Merseyside as 'economic' ones.
The whole document was designed to highlight the governance-focused nature of modern Scottish nationalism - and largely succeeded in doing so.
Alex Salmond's promise of lower taxes and higher spending is based on little more than wishful thinking.
The movement's message of "Scotland for the people" offers the best chance of winning over those alienated from politics.
To triumph against the odds, the Yes campaign needs fear of a Conservative government and permanent austerity to push voters towards independence.
The first minister announced the date of the independence white paper, and told conference: "We should remember that Scotland has been on a Home Rule journey for well over a century".
The Lib Dem was a formidable opponent because his measured, moderate unionism was difficult for the nationalists to deal with.
The Labour leader has displayed a willingness to confront "vested interests" generally lacking in the Scottish First Minister.
This time next year we’ll know which campaign Scots disliked the least.
After an SNP poll put the Yes campaign ahead, a new TNS BRMB survey puts backing for independence at just 25% with 47% opposed.