Still awaiting the retail recovery

New figures out today show that the retail sector shows no signs of leaving its post-2008 slump

The retail sector today becomes the latest to report that they see no signs of an economic recovery on the horizon.

The February edition of the British Retail Consortium's (BRC) retail sales monitor shows that overall spending is up 2.3 per cent on last year, but taken on a like-for-like basis (a measure that excludes shops which have opened or closed in the past year, removing variation in floorspace as a source of change) it has dropped by 0.3 per cent.

KPMG co-publish the report, and their head of retail, Helen Dickinson, said:

Consumers remain reluctant to spend unless encouraged by promotional activity. Thus, while the market is still growing slightly in headline sales terms, profitability continues to be eroded through loss of margins.

The growth in non-food non-store sales - mail order, phone, and, increasingly, internet - dropped from earlier months, but still far outstripped the headline figures. At 9.9 per cent year-on-year, even a bad month still represents a strong future for the subsector.

A similar pattern in the US has led Slate's Matthew Yglesias to ponder whether they are seeing "the end of retail":

Tolstoy wrote that each unhappy family is unhappy in its own way, but while each troubled big-box chain has a unique story, there’s a common enemy: the Internet.

Online retail sales this past November and December were up 15 percent compared with late 2010. In the third quarter of 2001, e-commerce sales were 3 percent of all retail (including food) sales in America. By the third quarter of 2011 (i.e., before the Christmas surge was fully incorporated into the data), that was over 12 percent. The move toward online shopping is relentless, driven by both convenience and the ability of Web-based retailers to largely avoid paying sales taxes. As mobile devices become even more useful for shopping, online retailers will grow faster.

The director general of the BRC, Stephen Robertson, doesn't quite agree with Yglesias' analysis, saying:

Online continues to grow faster than any other retail channel but the rate of increase in sales has slowed since Christmas and is well down on the kind of performance that was typical in 2010 and before.

Non-food sales have been worst affected by customers’ continuing fears about their own finances and prospects. That’s being felt online as well as in stores but the slowing of online growth may now also be reflecting some maturing of the market.

Whether or not the online sector is reaching maturity is precisely the issue at hand. It does seem like there is an element of wishful thinking on the part of Robertson, since year-on-year growth of almost 10 per cent is hardly representative of a mature industry.

But to see whether there is a genuine threat to brick-and-mortar retail, we'll have to wait until the sector as a whole regains its growth. If a significant proportion of the recovery gets taken up by the online outlets, then the rest of retail will really have to start worrying, and to know that requires a recovery which has been a long time coming.

The Amazon warehouse in Swansea, in the run-up to Christmas. Credit: Getty

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

Photo: Getty
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When Donald Trump talks, remember that Donald Trump almost always lies

Anyone getting excited about a trade deal between the United States and the United Kingdom should pay more attention to what Trump does, not what he says. 

Celebrations all round at the Times, which has bagged the first British newspaper interview with President-Elect Donald Trump.

Here are the headlines: he’s said that the EU has become a “vehicle for Germany”, that Nato is “obsolete” as it hasn’t focused on the big issue of the time (tackling Islamic terrorism), and that he expects that other countries will join the United Kingdom in leaving the European Union.

But what will trigger celebrations outside of the News Building is that Trump has this to say about a US-UK trade deal: his administration will ““work very hard to get it done quickly and done properly”. Time for champagne at Downing Street?

When reading or listening to an interview with Donald Trump, don’t forget that this is the man who has lied about, among other things, who really paid for gifts to charity on Celebrity Apprentice, being named Michigan’s Man of the Year in 2011, and making Mexico pay for a border wall between it and the United States. So take everything he promises with an ocean’s worth of salt, and instead look at what he does.   

Remember that in the same interview, the President-Elect threatened to hit BMW with sanctions over its decision to put a factory in Mexico, not the United States. More importantly, look at the people he is appointing to fill key trade posts: they are not free traders or anything like it. Anyone waiting for a Trump-backed trade deal that is “good for the UK” will wait a long time.

And as chess champion turned Putin-critic-in-chief Garry Kasparov notes on Twitter, it’s worth noting that Trump’s remarks on foreign affairs are near-identical to Putin’s. The idea that Nato’s traditional purpose is obsolete and that the focus should be on Islamic terrorism, meanwhile, will come as a shock to the Baltic states, and indeed, to the 650 British soldiers who have been sent to Estonia and Poland as part of a Nato deployment to deter Russian aggression against those countries.

All in all, I wouldn’t start declaring the new President is good news for the UK just yet.

Stephen Bush is special correspondent at the New Statesman. His daily briefing, Morning Call, provides a quick and essential guide to British politics.