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Morning Call: pick of the papers

The ten must-read comment pieces from this morning's papers.

1. How Britain's economy got dumber: Pfizer's bid for AstraZeneca (Guardian)

The true significance of the proposed takeover is how few options Britain has now that our manufacturing and research capacity has withered away, writes Aditya Chakrabortty

2. Despite the rifts, the coalition will stagger on until the election. But can you imagine Cameron and Clegg reunited in the rose garden? (Independent)

There are Tory MPs aching for a brief period of minority government, writes Steve Richards. 

3. A Swift way to curb Putin’s ambitions (Financial Times)

The evidence suggests that while the Russian president is bold, he is not mindlessly reckless, writes Gideon Rachman.

4. Spend, spend, spend: the chaotic world of free schools (Guardian)

While the crisis of primary places mounts, vast sums of public cash are being chucked at the education secretary's pet, writes John Harris.

5. This time the coalition is fighting for real (Times)

There is nothing phoney about rows over free schools or knife crime, writes Rachel Sylvester. And it can only get worse as the election nears.

6. Look in the mirror, Gary. You did a bad thing (Times)

The prime minister, who believes in the Big Society, should take a strong line against the Take That tax avoiders, says Hugo Rifkind. 

7. Now troubled children are an investment opportunity (Guardian)

An 18% return on the most disturbed and needy children in care homes is the extreme end of Britain's outsourcing culture, writes Polly Toynbee. 

8. If the super-rich like Gary Barlow paid their share, maybe the taxman wouldn't have to pick our pockets (Daily Mail)

The old saying is untrue, that the only certainties in life are death and taxes: for the super-rich only the former applies, writes Max Hastings. 

9. A day in the life of David Cameron (Daily Telegraph)

In the age of social media, meeting voters is more demanding than ever before, writes Benedict Brogan. On the road with the Prime Minister, we see how he copes.

10. Tories fail to grasp the minority vote (Financial Times)

A party stands or falls by the gut impression it creates when voters pay attention to politics, writes Janan Ganesh.

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New Digital Editor: Serena Kutchinsky

The New Statesman appoints Serena Kutchinsky as Digital Editor.

Serena Kutchinsky is to join the New Statesman as digital editor in September. She will lead the expansion of the New Statesman across a variety of digital platforms.

Serena has over a decade of experience working in digital media and is currently the digital editor of Newsweek Europe. Since she joined the title, traffic to the website has increased by almost 250 per cent. Previously, Serena was the digital editor of Prospect magazine and also the assistant digital editor of the Sunday Times - part of the team which launched the Sunday Times website and tablet editions.

Jason Cowley, New Statesman editor, said: “Serena joins us at a great time for the New Statesman, and, building on the excellent work of recent years, she has just the skills and experience we need to help lead the next stage of our expansion as a print-digital hybrid.”

Serena Kutchinsky said: “I am delighted to be joining the New Statesman team and to have the opportunity to drive forward its digital strategy. The website is already established as the home of free-thinking journalism online in the UK and I look forward to leading our expansion and growing the global readership of this historic title.

In June, the New Statesman website recorded record traffic figures when more than four million unique users read more than 27 million pages. The circulation of the weekly magazine is growing steadily and now stands at 33,400, the highest it has been since the early 1980s.