Volunteers read poems and recite songs to residents of a retirement home in Stratford upon Avon who have been diagnosed with dementia. Photograph: Getty Images.
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How to get the best and the brightest working in our public services

Contrary to popular opinion, top graduates do not all want to work in the city. 

Care Minister Norman Lamb has today given his support to a new programme – Think Ahead - to recruit the best and brightest into mental health services. Appetite is growing for programmes that aim to recruit top graduates into tough public service professions.

It is a truism that public services require highly-skilled, highly-trained professionals in order to deliver an effective service to some of society’s most vulnerable people. But it is one that can often be neglected as policy-makers and professional bodies struggle against budget constraints and other pressures. The nature of the public sector can often mean that immediate challenges take priority, stifling opportunities for long-term workforce planning.

There has, however, been a growing emphasis on getting the best and the brightest in to some of the most important public sector roles in recent years, in the hope of addressing ongoing recruitment challenges. In teaching, the Teach First programme has been a remarkable success. Established in 2002, it aimed to attract graduates of top universities in to working in some of England’s most disadvantaged schools.

The model is one of targeted recruitment, intensive, on-the-job learning, and high levels of support and guidance along the way – all within a shortened space of time. It has helped to raise the status of the teaching profession as well as the quality of teaching in classrooms. Cohort sizes have increased from under 200 in the programme’s first year to around one thousand, with one in ten Oxbridge graduates now applying to take part. It has expanded from working in 45 schools in London to hundreds in regions across the country.

This model is now beginning to be applied in other areas of public services also. The state of the social work profession has been a particular cause for concern over recent years. It is one of England’s toughest jobs, working with some of the most vulnerable members of our society, but it has consistently failed to be seen as an attractive career option to many. Last year only 10 Oxbridge graduates applied to train to be social workers, and some courses had to lower their entry grades in order to fill places. Ninety per cent of directors of adult social services recently agreed that more needs to be done to reverse this trend.

But there are signs that this is beginning to change. Last year, the Department for Education provided funding to a new organisation – Frontline – to recruit and train social workers working with children and families. While the programme is still in its infancy, it has already shown that social work can be viewed as providing a competitive and attractive career – with 16 people applying for every place.

Today’s announcement promises a similar development in mental health services, following a new report by IPPR. A third of all families now include someone who suffers from a mental health problem, and one in four people will experience mental ill-health at some point in their life. Demand for services is increasing, while the local authorities and NHS Trusts who deliver them battle against shrinking budgets. Failing to invest in the quality and quantity of the workforce will ultimately mean that more and more people are let down by services, at the very time when they need help the most.

The time is therefore ripe for bringing a new recruitment and training programme – Think Ahead - to mental health services, following a similar model to that of Teach First. Care Minister Norman Lamb agrees, and has given his enthusiastic support to the proposal. This new programme will run alongside existing training routes, and will compliment important reforms already underway.

Contrary to popular opinion, top graduates do not all want to work in the city. Many leave university with an underlying desire to turn their talents towards careers that allow them to help others, while also developing professionally. It is just that the private sector has become far more adept at tapping in to this rich well of potential. Programmes that are designed to rebuild the prestige of social work, and other public service professions, will be able to boost the quality of the workforce and directly benefit service users. To be able to deal with the big public service challenges of the future, having the best and the brightest working on the front line will be vital.

Craig Thorley (@craigjthorley) is a researcher at IPPR. 

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What David Hockney has to tell us about football

Why the sudden glut of blond footballers? A conversation I had with the artist back in 1966 gave me a clue. . .

In 1966, I went to interview David Hockney at a rather run-down flat in Bayswater, central London. He was 28 and had just won a gold medal at the Royal College of Art.

In his lavatory, I noticed a cut-out photograph from a newspaper of Denis Law scoring a goal. I asked if he was a football fan. He said no, he just liked Denis Law’s thighs.

The sub-editors cut that remark out of the story, to save any gossip or legal problems. In 1966 homosexual activity could still be an offence.

Hockney and a friend had recently been in the United States and had been watching an advert on TV that said “Blondes have more fun”. At two o’clock in the morning, slightly drunk, they both went out, bought some hair dye and became blond. Hockney decided to remain blond from then on, though he has naturally dark hair.

Is it true that blonds have more fun? Lionel Messi presumably thinks so, otherwise why has he greeted this brand-new season with that weird blond hair? We look at his face, his figure, his posture and we know it’s him – then we blink, thinking what the heck, does he realise some joker has been pouring stuff on his head?

He has always been such a staid, old-fashioned-looking lad, never messing around with his hair till now. Neymar, beside him, has gone even blonder, but somehow we expect it of him. He had foony hair even before he left Brazil.

Over here, blonds are popping up all over the shop. Most teams now have a born-again blondie. It must take a fortune for Marouane Fellaini of Man United to brighten up his hair, as he has so much. But it’s already fading. Cheapskate.

Mesut Özil of Arsenal held back, not going the full head, just bits of it, which I suspect is a clue to his wavering, hesitant personality. His colleague Aaron Ramsey has almost the full blond monty. Paul Pogba of Man United has a sort of blond streak, more like a marker pen than a makeover. His colleague Phil Jones has appeared blond, but he seems to have disappeared from the team sheet. Samir Nasri of Man City went startlingly blond, but is on loan to Seville, so we’re not able to enjoy his locks. And Didier Ndong of Sunderland is a striking blond, thanks to gallons of bleach.

Remember the Romanians in the 1998 World Cup? They suddenly appeared blond, every one of them. God, that was brilliant. One of my all-time best World Cup moments, and I was at Wembley in 1966.

So, why do they do it? Well, Hockney was right, in a sense. Not to have more fun – meaning more sex – because top footballers are more than well supplied, but because their normal working lives are on the whole devoid of fun.

They can’t stuff their faces with fast food, drink themselves stupid, stay up all night, take a few silly pills – which is what many of our healthy 25-year-old lads consider a reasonably fun evening. Nor can they spend all their millions on fun hols, such as skiing in the winter, a safari in the spring, or hang-gliding at the weekend. Prem players have to be so boringly sensible these days, or their foreign managers will be screaming at them in their funny foreign accents.

While not on the pitch, or training, which takes up only a few hours a day, the boredom is appalling, endlessly on planes or coaches or in some hotel that could be anywhere.

The only bright spot in the long days is to look in the mirror and think: “Hmm, I wonder what highlights would look like? I’ve done the beard and the tattoos. Now let’s go for blond. Wow, gorgeous.”

They influence each other, being simple souls, so when one dyes his hair, depending on where he is in the macho pecking order, others follow. They put in the day by looking at themselves. Harmless fun. Bless ’em.

But I expect all the faux blonds to have gone by Christmas. Along with Mourinho. I said that to myself the moment he arrived in Manchester, smirking away. Pep will see him off. OK then, let’s say Easter at the latest . . . 

Hunter Davies is a journalist, broadcaster and profilic author perhaps best known for writing about the Beatles. He is an ardent Tottenham fan and writes a regular column on football for the New Statesman.

This article first appeared in the 22 September 2016 issue of the New Statesman, The New Times