In this week's New Statesman: Why can't we be more like Germany?

From politics to football, Britain is losing out...

COVER STORY: WHY CAN’T WE BE MORE LIKE GERMANY?

This week Philip Oltermann, Jonathan Wilson and Maurice Glasman explore why Britain is losing to Germany in so much more than football. First, Oltermann, the author of Keeping Up With the Germans, argues that the cultural cross-pollination between Britain and Germany runs deeper than one would expect:

Germany has always been more anglophile than the British dare to imagine, mainly because the British Isles have played an important role in every single one of Germany’s foundation myths. Goethe and Schiller’s “Germany of the mind”, the nation of thinkers and poets? Every child knows that without Shakespeare, it wouldn’t have happened (“Schakespär”, wrote Herder, was destined to “create us Germans”). Germany the football nation? Hard to imagine without the Fußball-Mutterland. Germany the industrial engine room of Europe? If you look closely enough, you’ll find that each of Germany’s three “economic miracles” carries a discreet British trademark . . .

Next, following the upsurge of talk about Thatcherism, the Labour peer Maurice Glasman analyses the areas in which Germany’s Social and Christian Democrats succeeded and that have implications for his own party. Glasman suggests that the way “incentives to virtue were built into the German system through institutions that renewed knowledge, good practice and intergenerational solidarity” is missing from both neoclassical and Keynesian economic theories. “Nor is there a vision of Europe that involves the strengthening of decentralised institutions, cities, universities, vocational colleges, regional banks and community-owned football clubs.”

Finally, Jonathan Wilson explains how German football, unlike in England, has gone back to basics. In May 1999, after a period of crisis in the national game, “All clubs in the top two [German] divisions were required to build academies, and 121 national centres were established to help ten-to-17-year-olds with technical practice.”

He also argues that the economy helped, ironically, by faltering at the right time:

By 2002, 60 per cent of all players in the Bundesliga were foreign. But then the Kirch TV conglomerate, which had underwritten the Nineties boom, collapsed. Facing ruin, most of the clubs sold off their expensive foreign stars and invested in cheaper local youth. The pioneers were VfB Stuttgart, who finished second in the Bundesliga in 2002-2003 with a team that included the young talents of Timo Hildebrand, Andreas Hinkel and Kevin Kurányi. This season, only 47 per cent of players in the Bundesliga are not qualified for Germany. Now, with Germany’s economy at least stronger than most, if not quite booming, the top German clubs are able to hold on to talent for longer and to be more selective about buying foreign talent.

THATCHER THE GLADSTONIAN: SIMON HEFFER ON WHY MARGARET THATCHER WAS NOT RIGHT-WING

At our recent NS centenary debate on the motion “The left won the 20th century”, the author and Daily Mail columnist Simon Heffer argued that Lady Thatcher was not, in fact, a politician of the right, but rather that she was a “Gladstonian liberal”:

She quite ruthlessly used the Conservative Party as a flag of convenience to participate in a political organisation with some hope of forming a government. Once leader, she engaged in the usual business of taking a party and altering it to suit what she regarded as the needs of electability.

Gladstone and Mrs Thatcher were both radicals, Heffer argues. “Unlike the socialist radicals of the Chartist movement, or the early trade unionists and the founders of the Labour Party, neither of them believed in collectivism, but rather the radical individualism unfettered by the suffocating hand of paternalism.”

THE ANTI-FOX NEWS: OLIVER BULLOUGH ON THE KREMLIN-FUNDED TV STATION RUSSIA TODAY

Oliver Bullough reports on the growing influence of Russia Today (RT), the television station funded by the Russian Federal Agency for Press and Mass Communications and watched by up to 2.5 million people in Britain. Bullough visits the RT offices in Moscow and interviews its editors and reporters, as well as devoted British viewers. He writes:

It has become a televisual home for disaffected viewers in the west, a refuge for the Occupy and hacktivist generation, which believes that its own countries’ TV stations are in the pocket of corporate interests. Margarita Simonyan, RT’s editor-in-chief, is even prepared to call it the “anti-Fox News”.

MEHDI HASAN: IS IT TOO LATE TO STOP SYRIA’S DESCENT INTO HELL?

In his column this week, Mehdi Hasan assesses recent calls for western military intervention in Syria, particularly after recent evidence suggesting the use of chemical weapons:

The clamour for a military intervention in Syria is getting louder – especially following the (as yet unsubstantiated) chemical weapons claims. On the right, there’s the US senator and Republican former presidential candidate John McCain, who, in recent years, hasn’t come across a war he didn’t want to fight.

On the left, there’s the French philosopher Bernard-Henri Lévy, a driving force behind Nato’s 2011 war in Libya, with whom Hasan recently conducted an interview for al-Jazeera:

[Lévy] said “there is no question” that a military intervention in Syria, beginning with a no-fly zone, is “doable”. When I asked him how he could be so confident, he shrugged: “Bashar al-Assad is weak . . . a paper tiger.”

Not everyone agrees.

IVAN LEWIS: LABOUR’S BLUEPRINT FOR PUBLIC SERVICES

Ivan Lewis, the shadow international secretary and Bury MP, sets out a vision of how Labour might govern in an era of austerity. In the clearest and widest-ranging account of the new ideas to emerge from inside the shadow cabinet so far, Lewis accepts the need for “tough choices” on spending and clear budget priorities.

Labour must also be hard-headed because the country will take time to change. Tight financial constraints will require tough choices. As some budgets are increased to reflect our priorities, others will have to be scaled back. These “switch spends” will be a necessity, not an option . . . The road will not be easy, delivering change in an era when there is less money around.

Lewis insists that Labour in government would not flinch from the task of reform. He writes:

Labour believes that an active state is an essential force for good but that it should never be suffocating or overcentralised, or undermine autonomy. We will reduce the role of the state where appropriate and strengthen it where necessary.

In comments likely to be controversial with the left of the party, Lewis reaffirms a role for the private sector and for choice in public services and he calls for greater transparency in public-sector pay.

IN THE CRITICS

David Owen, the former foreign secretary and leader of the Social Democratic Party, reviews Charles Moore’s new and, in Owen’s view, “exceptionally good” biography of Margaret Thatcher. Describing his own memories of encounters with Thatcher, Owen says she was

. . . conscientious to a fault yet insensitive to someone she perceived as a non-achiever. This became ever clearer over the years in her attitudes towards poverty, social problems and the ethos of organisations such as the NHS.

Owen cites the Falklands war as the turning point in her career as prime minister:

The Thatcher premiership was never the same again. She would succumb to hubris and that started with her taking the salute, instead of the Queen, at a victory march-past in the City of London, something that this book mistakenly passes off as of little consequence.

ALSO IN BOOKS:

  • Michael Wood reads Italo Calvino’s letters. Wood points out that Calvino pre-empted Roland Barthes in the idea of “the death of the author”:

Calvino was also inclined to think that a writer’s work is all the biography anyone really requires. In his letters he returns again and again to the need for attention to the actual literary object rather than the imagined author. “For the critic, the author does not exist,” he writes, “only a certain number of writings exist.”

  • Stuart Maconie on Maggie & Me by Damian Barr, a coming-of-age memoir that “manages to deliver and short-change simultaneously”.
  • David Herman reviews Michael Burleigh’s history Small Wars, Faraway Places: the Genesis of the Modern World, 1945-1965.
  • Leo Robson on two books concerned with ballooning – Richard Holmes’s Falling Upwards: How We Took to the Air and Julian Barnes’s multi-genre Levels of Life. Barnes’s essay on the loss of his wife, Robson argues, “combines the weakest elements of his personality and thought”.
  • John Lloyd on Il Grillo canta sempre al tramonto by Beppe Grillo, Dario Fo and Gianroberto Casaleggio. “To understand the Grillo phenomenon,” writes Lloyd of Italy’s emerging Five Star Movement, “is to get some sort of handle on where politics everywhere in the developed world is going.”

ELSEWHERE IN THE CRITICS:

  • Ryan Gilbey watches I’m So Excited!, Pedro Almodóvar’s new “disaster” comedy.
  • Kate Mossman listens to Van Dyke Parks’s new album, Songs Cycled. “ ‘Dreaming of Paris’ is apparently a comment on the US bombing of Baghdad, though it must be the only song on the subject to include a mention of crème brûlée.”
  • Matt Trueman reviews Little Bulb Theatre’s Orpheus at the Battersea Arts Centre and Forest Fringe at the Gate.
  • PLUS: Will Self’s Real Meals takes a detour through the banlieue of Paris for lunch at the Buffalo Grill. And in Left Field, Sophie Elmhirst stands in for Ed Smith.

Read nore in our "In the Critics" blog here.

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Harmful gender stereotypes in ads have real impact – so we're challenging them

The ASA must make sure future generations don't recoil at our commercials.

July’s been quite the month for gender in the news. From Jodie Whittaker’s casting in Doctor Who, to trains “so simple even women can drive them”, to how much the Beeb pays its female talent, gender issues have dominated. 

You might think it was an appropriate time for the Advertising Standards Authority (ASA) to launch our own contribution to the debate, Depictions, Perceptions and Harm: a report on gender stereotypes in advertising, the result of more than a year’s careful scrutiny of the evidence base.

Our report makes the case that, while most ads (and the businesses behind them) are getting it right when it comes to avoiding damaging gender stereotypes, the evidence suggests that some could do with reigning it in a little. Specifically, it argues that some ads can contribute to real world harms in the way they portray gender roles and characteristics.

We’re not talking here about ads that show a woman doing the cleaning or a man the DIY. It would be most odd if advertisers couldn’t depict a woman doing the family shop or a man mowing the lawn. Ads cannot be divorced from reality.

What we’re talking about is ads that go significantly further by, for example, suggesting through their content and context that it’s a mum’s sole duty to tidy up after her family, who’ve just trashed the house. Or that an activity or career is inappropriate for a girl because it’s the preserve of men. Or that boys are not “proper” boys if they’re not strong and stoical. Or that men are hopeless at simple parental or household tasks because they’re, well...men.

Advertising is only a small contributor to gender stereotyping, but a contributor it is. And there’s ever greater recognition of the harms that can result from gender stereotyping. Put simply, gender stereotypes can lead us to have a narrower sense of ourselves – how we can behave, who we can be, the opportunities we can take, the decisions we can make. And they can lead other people to have a narrower sense of us too. 

That can affect individuals, whatever their gender. It can affect the economy: we have a shortage of engineers in this country, in part, says the UK’s National Academy of Engineering, because many women don’t see it as a career for them. And it can affect our society as a whole.

Many businesses get this already. A few weeks ago, UN Women and Unilever announced the global launch of Unstereotype Alliance, with some of the world’s biggest companies, including Proctor & Gamble, Mars, Diageo, Facebook and Google signing up. Advertising agencies like JWT and UM have very recently published their own research, further shining the spotlight on gender stereotyping in advertising. 

At the ASA, we see our UK work as a complement to an increasingly global response to the issue. And we’re doing it with broad support from the UK advertising industry: the Committees of Advertising Practice (CAP) – the industry bodies which author the UK Advertising Codes that we administer – have been very closely involved in our work and will now flesh out the standards we need to help advertisers stay on the right side of the line.

Needless to say, our report has attracted a fair amount of comment. And commentators have made some interesting and important arguments. Take my “ads cannot be divorced from reality” point above. Clearly we – the UK advertising regulator - must take into account the way things are, but what should we do if, for example, an ad is reflecting a part of society as it is now, but that part is not fair and equal? 

The ad might simply be mirroring the way things are, but at a time when many people in our society, including through public policy and equality laws, are trying to mould it into something different. If we reign in the more extreme examples, are we being social engineers? Or are we simply taking a small step in redressing the imbalance in a society where the drip, drip, drip of gender stereotyping over many years has, itself, been social engineering. And social engineering which, ironically, has left us with too few engineers.

Read more: Why new rules on gender stereotyping in ads benefit men, too

The report gave news outlets a chance to run plenty of well-known ads from yesteryear. Fairy Liquid, Shake 'n' Vac and some real “even a woman can open it”-type horrors from decades ago. For some, that was an opportunity to make the point that ads really were sexist back then, but everything’s fine on the gender stereotyping front today. That argument shows a real lack of imagination. 

History has not stopped. If we’re looking back at ads of 50 years ago and marvelling at how we thought they were OK back then, despite knowing they were products of their time, won’t our children and grandchildren be doing exactly the same thing in 50 years’ time? What “norms” now will seem antiquated and unpleasant in the future? We think the evidence points to some portrayals of gender roles and characteristics being precisely such norms, excused by some today on the basis that that’s just the way it is.

Our report signals that change is coming. CAP will now work on the standards so we can pin down the rules and official guidance. We don’t want to catch advertisers out, so we and CAP will work hard to provide as much advice and training as we can, so they can get their ads right in the first place. And from next year, we at the ASA will make sure those standards are followed, taking care that our regulation is balanced and wholly respectful of the public’s desire to continue to see creative ads that are relevant, entertaining and informative. 

You won’t see a sea-change in the ads that appear, but we hope to smooth some of the rougher edges. This is a small but important step in making sure modern society is better represented in ads.

Guy Parker is CEO of the ASA