Morning Call: pick of the papers

The ten must-read comment pieces from this morning's papers.

1. An EU referendum is the political mouse that roared (Sunday Telegraph)

David Cameron's promise of a new deal has won few friends, writes Matthew d'Ancona. To too many eyes, it looks like compromise.

2. Both the Tory and Labour leaders need lessons in political geometry (Observer)

As David Cameron and Ed Miliband move away from the centre, they leave a space for Nick Clegg, writes Andrew Rawnsley.

3. Tories need a leader now, Dave... not in a few weeks' time (Mail on Sunday)

Downing Street has been caught napping and David Cameron must lead on Europe, writes James Forsyth.

4. Lies, damned lies and Iain Duncan Smith (Observer)

The way the work and pensions secretary manipulates statistics is a shaming indictment of his department's failings, says Nick Cohen.

5. Tories must dump Clegg and get into bed with UKIP (Sun on Sunday)

Smart Conservative MPs should begin to sound out their local association and moot the possibility of joint Tory-UKIP candidates, says Nadine Dorries.

6. Europe again, and it was all going so well... (Independent on Sunday)

The next election may be a contest to see who is more determined to lose, writes John Rentoul.

7. Let's stop cringing and look America in the eye (Sunday Times)

Sucking up is embarrassing to all sides; what works is practical co-operation on matters of mutual interest, says Adam Boulton.

8. History is where the great battles of public life are now being fought (Observer)

From curriculum rows to Niall Ferguson's remarks on Keynes, our past is the fuel for debate about the future, writes Tristram Hunt.

9. We need to get going on jobs and growth (Independent on Sunday)

On the economy, the government has no answers and nothing to offer, argues Ed Balls.

10. We all lose when we separate our children at the school gate (Observer)

If more schools are converted to academies, state pupils will be better equipped to compete with their privileged peers, says Will Hutton.

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The economics of outrage: Why you haven't seen the end of Katie Hopkins

Her distasteful tweet may have cost her a job at LBC, but this isn't the last we've seen of Britain's biggest troll. 

Another atrocity, other surge of grief and fear, and there like clockwork was the UK’s biggest troll. Hours after the explosion at the Manchester Arena that killed 22 mostly young and female concert goers, Katie Hopkins weighed in with a very on-brand tweet calling for a “final solution” to the complex issue of terrorism.

She quickly deleted it, replacing the offending phrase with the words “true solution”, but did not tone down the essentially fascist message. Few thought it had been an innocent mistake on the part of someone unaware of the historical connotations of those two words.  And no matter how many urged their fellow web users not to give Hopkins the attention she craved, it still sparked angry tweets, condemnatory news articles and even reports to the police.

Hopkins has lost her presenting job at LBC radio, but she is yet to lose her column at Mail Online, and it’s quite likely she won’t.

Mail Online and its print counterpart The Daily Mail have regularly shown they are prepared to go down the deliberately divisive path Hopkins was signposting. But even if the site's managing editor Martin Clarke was secretly a liberal sandal-wearer, there are also very good economic reasons for Mail Online to stick with her. The extreme and outrageous is great at gaining attention, and attention is what makes money for Mail Online.

It is ironic that Hopkins’s career was initially helped by TV’s attempts to provide balance. Producers could rely on her to provide a counterweight to even the most committed and rational bleeding-heart liberal.

As Patrick Smith, a former media specialist who is currently a senior reporter at BuzzFeed News points out: “It’s very difficult for producers who are legally bound to be balanced, they will sometimes literally have lawyers in the room.”

“That in a way is why some people who are skirting very close or beyond the bounds of taste and decency get on air.”

But while TV may have made Hopkins, it is online where her extreme views perform best.  As digital publishers have learned, the best way to get the shares, clicks and page views that make them money is to provoke an emotional response. And there are few things as good at provoking an emotional response as extreme and outrageous political views.

And in many ways it doesn’t matter whether that response is negative or positive. Those who complain about what Hopkins says are also the ones who draw attention to it – many will read what she writes in order to know exactly why they should hate her.

Of course using outrageous views as a sales tactic is not confined to the web – The Daily Mail prints columns by Sarah Vine for a reason - but the risks of pushing the boundaries of taste and decency are greater in a linear, analogue world. Cancelling a newspaper subscription or changing radio station is a simpler and often longer-lasting act than pledging to never click on a tempting link on Twitter or Facebook. LBC may have had far more to lose from sticking with Hopkins than Mail Online does, and much less to gain. Someone prepared to say what Hopkins says will not be out of work for long. 

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