Morning Call: pick of the papers

The ten must-read comment pieces from this morning's papers.

1. When prisoners mean profit, the numbers don't go down (Guardian)

Cracking down on Sky TV for inmates is easy, writes Zoe Williams. Solving the paradox of a privatised prison service is going to be a lot harder.

2. Voters should learn the lesson of history and back a Tory (Daily Telegraph)

Stealing votes from the Tories guarantees the election of a pro-European Labour Party in thrall to the unions, says Peter Oborne.

3. Bangladesh's tragedies must stop (Financial Times)

Western companies should not withdraw from the country but work to raise standards, writes John Gapper.

4. MMR is the Hillsborough of my profession (Times)

In a crime worse than phone hacking, journalists of all stripes put sensationalism before science and misled the public, writes David Aaronovitch.

5. Whatever you think of fracking, this isn't the way forward (Guardian)

An energy policy based on buying off hostility to fracking by building badminton courts won't keep our lights on, says Michael Hanlon.

6. Which side is Cameron's new team on? (Daily Telegraph)

His backbench advisers may find their loyalties divided between No 10 and the Commons, writes Sue Cameron.

7. Austerity is not the only answer to debt (Financial Times)

Keynes was not dismissive of debt, write Kenneth Rogoff and Carmen Reinhart. Why should we be?

8. Dave won't back down on aid. But wily ministers are finding ways to get him out of the mire (Daily Mail)

Sinuous ministers such as Philip Hammond are searching for legitimate ways to raid the aid budget, writes Stephen Glover.

9. Like the unions before it, the press has shown us who really governs Britain (Guardian)

Cameron has failed a generation by allowing Leveson to go under, says Martin Kettle. Media barons have bent parliament to their will.

10. This pensioner isn’t giving his benefits back (Independent)

I cannot send off cheques to the very people, ministers and civil servants alike, who are so bad at their jobs that we have had to invent a word to describe their failings, says Andreas Whittam Smith.

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The economics of outrage: Why you haven't seen the end of Katie Hopkins

Her distasteful tweet may have cost her a job at LBC, but this isn't the last we've seen of Britain's biggest troll. 

Another atrocity, other surge of grief and fear, and there like clockwork was the UK’s biggest troll. Hours after the explosion at the Manchester Arena that killed 22 mostly young and female concert goers, Katie Hopkins weighed in with a very on-brand tweet calling for a “final solution” to the complex issue of terrorism.

She quickly deleted it, replacing the offending phrase with the words “true solution”, but did not tone down the essentially fascist message. Few thought it had been an innocent mistake on the part of someone unaware of the historical connotations of those two words.  And no matter how many urged their fellow web users not to give Hopkins the attention she craved, it still sparked angry tweets, condemnatory news articles and even reports to the police.

Hopkins has lost her presenting job at LBC radio, but she is yet to lose her column at Mail Online, and it’s quite likely she won’t.

Mail Online and its print counterpart The Daily Mail have regularly shown they are prepared to go down the deliberately divisive path Hopkins was signposting. But even if the site's managing editor Martin Clarke was secretly a liberal sandal-wearer, there are also very good economic reasons for Mail Online to stick with her. The extreme and outrageous is great at gaining attention, and attention is what makes money for Mail Online.

It is ironic that Hopkins’s career was initially helped by TV’s attempts to provide balance. Producers could rely on her to provide a counterweight to even the most committed and rational bleeding-heart liberal.

As Patrick Smith, a former media specialist who is currently a senior reporter at BuzzFeed News points out: “It’s very difficult for producers who are legally bound to be balanced, they will sometimes literally have lawyers in the room.”

“That in a way is why some people who are skirting very close or beyond the bounds of taste and decency get on air.”

But while TV may have made Hopkins, it is online where her extreme views perform best.  As digital publishers have learned, the best way to get the shares, clicks and page views that make them money is to provoke an emotional response. And there are few things as good at provoking an emotional response as extreme and outrageous political views.

And in many ways it doesn’t matter whether that response is negative or positive. Those who complain about what Hopkins says are also the ones who draw attention to it – many will read what she writes in order to know exactly why they should hate her.

Of course using outrageous views as a sales tactic is not confined to the web – The Daily Mail prints columns by Sarah Vine for a reason - but the risks of pushing the boundaries of taste and decency are greater in a linear, analogue world. Cancelling a newspaper subscription or changing radio station is a simpler and often longer-lasting act than pledging to never click on a tempting link on Twitter or Facebook. LBC may have had far more to lose from sticking with Hopkins than Mail Online does, and much less to gain. Someone prepared to say what Hopkins says will not be out of work for long. 

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