In this week’s New Statesman: What make us human?

A new series exploring the most fundamental question of all.

Cover Story: What makes us human?

This week we kick off a series in collaboration with BBC Radio 2’s Jeremy Vine show. We aim to explore the pivotal question: “What makes us human?” Leading thinkers from a wide range of disciplines including Brian May, David Puttnam, Stephen Hawking, Mary Robinson, Susan Greenfield and Alain de Botton will contribute essays that will be read on the Jeremy Vine show and published in the New Statesman.

The Chief Rabbi, Jonathan Sacks, has contributed his answer – “The family is where we learn love” – to begin the series. He writes:

As an answer to the question what makes us human, even in the age of neuroscience, it’s hard to improve on the Bible’s answer . . . We are each, regardless of class, colour or culture, in the image and likeness of God . . . It is the source of the idea of human rights.

The Chief Rabbi then focuses on families. “The centrality of the family is what gave Jews their astonishing ability to survive tragedy and centuries of exile and dispersion.”

“When it works,” he continues, “the family is the matrix of our humanity . . . relationships are what make us human.”

 

Len McCluskey: “If Ed Miliband is seduced by the Blairites, he’ll be consigned to the dustbin of history”

In an interview with George Eaton, the Unite general secretary, Len McCluskey, warns that Ed Miliband will be “defeated” and “cast into the dustbin of history” if he is “seduced” by the “Blairites” in his shadow cabinet.

McCluskey, the leader of Britain’s biggest trade union, which is Labour’s largest donor, singles out the shadow foreign secretary, Douglas Alexander, the shadow defence secretary, Jim Murphy, and the shadow work and pensions secretary, Liam Byrne, for criticism.

Ed Miliband must spend most of his waking hours grappling with what lies before him. If he is brave enough to go for something radical, he’ll be the next prime minister. If he gets seduced by the Jim Murphys and the Douglas Alexanders, then the truth is that he’ll be defeated and he’ll be cast into the dustbin of history.

Read this interview in full on our website now.

 

Jonathan Derbyshire: The sorrows of Mr. Weak

In a Letter from Paris, Jonathan Derbyshire asks how it all went so wrong so quickly for France’s Socialist president, François Hollande.

"Never in the 55-year history of the French Fifth Republic have approval ratings for an incumbent president been so low so early in a presidency,” Derbyshire writes. “Hollande’s abject standing in the polls owes something to the humiliation of his former budget minister, Jérôme Cahuzac,” he continues. “On 2 April Cahuzac finally admitted, after a series of straight-faced denials, that he had used a secret Swiss bank account to avoid paying tax in France. As a consequence, Hollande has become the focus of deep dissatisfaction in France with a remote and technocratic political class.

Hollande has other problems, not least in the economic sphere.

[His] economic policy is failing on its own terms. In the election campaign, in order to outflank his opponent, he accepted [Nicolas] Sarkozy’s commitment to reduce the deficit to 3 per cent of output by the end of 2013, partly by means of €10m worth of spending cuts. [Earlier this year, Hollande was forced to abandon the 3 per cent target.]

Who was the minister despatched to tour the radio and television studios to warn that a recalibration of expectations was imminent? None other than Jérôme Cahuzac. As the right-leaning newspaper Le Figaro reported with some glee, one of Cahuzac’s last acts as a minister was to prepare people for the “burial of a presidential promise”.

 

Helen Lewis: Will a tattoo ever hang in the Louvre?

The New Statesman deputy editor, Helen Lewis, writes a first-hand report from inside room G34B of Blythe House, “the most fascinating room in London” and home to over 300 tattooed human skin samples from the 19th and 20th centuries.

She meets Gemma Angel, a tattoo historian who has spent three years working with the macabre collection, consisting primarily of skin from “sailors, soldiers and criminals”, sold to the 19th-century collector Henry Wellcome. She also talks to Matt Lodder, a PhD student, who describes how tattooing has long been popular with “members of all social classes”, and not just “ne’er-do-wells”. As two of the few experts in this rare field of art history, writes Lewis:

The mission of both Lodder and Angel is to drag the study of tattoos away from its early criminological roots towards something more modern. In this, they are not alone, although they could be forgiven for feeling somewhat lonely. Lodder estimates that fewer than two dozen academics are seriously studying tattooing worldwide.

Lewis also considers the contemporary phenomenon of the “celebrity tattooist” and tattoos as an “integral part” of celebrity image (think of David Beckham). She questions the human impulse for body modifications and asks whether tattoos will ever be taken seriously by the art world.

Over the past two decades, at least a dozen international artists have used tattoos to explore ideas of performance and permanence . . . All the academic study of tattoos eventually coalesces around a single question: what does it mean for an image – or a word – to be marked on to a human body?

 

In the Critics

The NS lead reviewer, John Gray, opens our Spring Books special. Gray reviews Philosophical Essays, a new collection of the non-fiction of the great Portuguese poet Fernando Pessoa.

Judging by the standards of academic philosophy,” Gray writes, “there is little that is original in these pages.” But that is what he finds so alluring about Pessoa’s philosophical writings. “Far from trying to persuade anyone of any set of convictions, he used philosophy to liberate the mind from belief . . . Pessoa was – with all his fictive selves – a unique modern spirit. It is a cause for celebration that more of his writings are coming into print.

Plus

  • Jonathan Derbyshire talks to the Chilean author Isabel Allende about her latest novel, Maya’s Notebook.
  • Sarah Churchwell reviews John le Carré’s new novel, A Delicate Truth.
  • Peter Wilby celebrates 150 years of the Wisden Cricketers’ Almanack.
  • Jonathan Bate reviews Shakespeare Beyond Doubt, an anthology of essays dealing with the claim that the Bard was not the author of the plays performed in his name.
  • Simon Heffer assesses The Greatest Traitor: the Secret Lives of Agent George Blake by Roger Hermiston.
  • Ryan Gilbey, reviews Michael Winterbottom’s biopic of Paul Raymond, The Look of Love, starring Steve Coogan;
  • Will Self’s Madness of Crowds, on ceremonial funerals.

And much more...

Read our full “In the Critics” blog post here.

Purchase a copy of this week's New Statesman in newsstands today, or online at: subscribe.newstatesman.com

Charlotte Simmonds is a writer and blogger living in London. She was formerly an editorial assistant at the New Statesman. You can follow her on Twitter @thesmallgalleon.

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Harmful gender stereotypes in ads have real impact – so we're challenging them

The ASA must make sure future generations don't recoil at our commercials.

July’s been quite the month for gender in the news. From Jodie Whittaker’s casting in Doctor Who, to trains “so simple even women can drive them”, to how much the Beeb pays its female talent, gender issues have dominated. 

You might think it was an appropriate time for the Advertising Standards Authority (ASA) to launch our own contribution to the debate, Depictions, Perceptions and Harm: a report on gender stereotypes in advertising, the result of more than a year’s careful scrutiny of the evidence base.

Our report makes the case that, while most ads (and the businesses behind them) are getting it right when it comes to avoiding damaging gender stereotypes, the evidence suggests that some could do with reigning it in a little. Specifically, it argues that some ads can contribute to real world harms in the way they portray gender roles and characteristics.

We’re not talking here about ads that show a woman doing the cleaning or a man the DIY. It would be most odd if advertisers couldn’t depict a woman doing the family shop or a man mowing the lawn. Ads cannot be divorced from reality.

What we’re talking about is ads that go significantly further by, for example, suggesting through their content and context that it’s a mum’s sole duty to tidy up after her family, who’ve just trashed the house. Or that an activity or career is inappropriate for a girl because it’s the preserve of men. Or that boys are not “proper” boys if they’re not strong and stoical. Or that men are hopeless at simple parental or household tasks because they’re, well...men.

Advertising is only a small contributor to gender stereotyping, but a contributor it is. And there’s ever greater recognition of the harms that can result from gender stereotyping. Put simply, gender stereotypes can lead us to have a narrower sense of ourselves – how we can behave, who we can be, the opportunities we can take, the decisions we can make. And they can lead other people to have a narrower sense of us too. 

That can affect individuals, whatever their gender. It can affect the economy: we have a shortage of engineers in this country, in part, says the UK’s National Academy of Engineering, because many women don’t see it as a career for them. And it can affect our society as a whole.

Many businesses get this already. A few weeks ago, UN Women and Unilever announced the global launch of Unstereotype Alliance, with some of the world’s biggest companies, including Proctor & Gamble, Mars, Diageo, Facebook and Google signing up. Advertising agencies like JWT and UM have very recently published their own research, further shining the spotlight on gender stereotyping in advertising. 

At the ASA, we see our UK work as a complement to an increasingly global response to the issue. And we’re doing it with broad support from the UK advertising industry: the Committees of Advertising Practice (CAP) – the industry bodies which author the UK Advertising Codes that we administer – have been very closely involved in our work and will now flesh out the standards we need to help advertisers stay on the right side of the line.

Needless to say, our report has attracted a fair amount of comment. And commentators have made some interesting and important arguments. Take my “ads cannot be divorced from reality” point above. Clearly we – the UK advertising regulator - must take into account the way things are, but what should we do if, for example, an ad is reflecting a part of society as it is now, but that part is not fair and equal? 

The ad might simply be mirroring the way things are, but at a time when many people in our society, including through public policy and equality laws, are trying to mould it into something different. If we reign in the more extreme examples, are we being social engineers? Or are we simply taking a small step in redressing the imbalance in a society where the drip, drip, drip of gender stereotyping over many years has, itself, been social engineering. And social engineering which, ironically, has left us with too few engineers.

Read more: Why new rules on gender stereotyping in ads benefit men, too

The report gave news outlets a chance to run plenty of well-known ads from yesteryear. Fairy Liquid, Shake 'n' Vac and some real “even a woman can open it”-type horrors from decades ago. For some, that was an opportunity to make the point that ads really were sexist back then, but everything’s fine on the gender stereotyping front today. That argument shows a real lack of imagination. 

History has not stopped. If we’re looking back at ads of 50 years ago and marvelling at how we thought they were OK back then, despite knowing they were products of their time, won’t our children and grandchildren be doing exactly the same thing in 50 years’ time? What “norms” now will seem antiquated and unpleasant in the future? We think the evidence points to some portrayals of gender roles and characteristics being precisely such norms, excused by some today on the basis that that’s just the way it is.

Our report signals that change is coming. CAP will now work on the standards so we can pin down the rules and official guidance. We don’t want to catch advertisers out, so we and CAP will work hard to provide as much advice and training as we can, so they can get their ads right in the first place. And from next year, we at the ASA will make sure those standards are followed, taking care that our regulation is balanced and wholly respectful of the public’s desire to continue to see creative ads that are relevant, entertaining and informative. 

You won’t see a sea-change in the ads that appear, but we hope to smooth some of the rougher edges. This is a small but important step in making sure modern society is better represented in ads.

Guy Parker is CEO of the ASA