Morning Call: pick of the papers

The ten must-read comment pieces from this morning's papers.

1. In France, Hollande is losing the battle for the eurozone (Guardian)

The president's woes matter outside France, says Jonathan Fenby. The failure of his anti-austerity pledge has left the balance of power with Germany.

2. Heroes and history keep red flags flying high (Times)

Manchester United’s global appeal is fuelled by ideals and romance, which also sustains parties of the left, writes Tim Montgomerie.

3. Britain now has one selfish class (Financial Times)

There is no sense of mission to this modern middle class, writes Tristram Hunt.

4. Migrants get jobs because they work harder than us (Daily Telegraph)

Labour’s education policies left our young people lacking the skills or ambition to compete, writes Boris Johnson.

5. The UN should put North Korea in the dock at the Hague (Guardian)

The UN should treat Kim Jong-un's threat as a crime against humanity, and refer it to the ICC, says Geoffrey Robertson.

6. Don’t get violins out for useless bankers (Sun)

Every saver in Britain needs to know they can rely on the measures promised and introduced since the last crash to protect them from the next, says Trevor Kavanagh. 

7. Timid US visa reform will deter workers (Financial Times)

The H1B visa manages to annoy everyone, writes Edward Luce.

8. Lee Halpin's tragic story shows the terrible plight of the homeless - but does anybody care? (Independent)

We are slyly slipping back from the caring society that founded Crisis and Shelter to one holding Victorian attitudes to work, poverty and misfortune, says Yasmin Alibhai Brown.

9. Warning. This article on gay marriage contains optimism (Guardian)

Gay rights' first activists never imagined that it would go politically mainstream, as it has now, says Gary Younge. But they fought anyway.

10. It is too late to preserve the old Royal Mail (Daily Telegraph)

Campaigners are right to say that the postal services are in jeopardy, but it is difficult to make the case for a rethink when privatisation is long overdue, says a Telegraph editorial. 

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The economics of outrage: Why you haven't seen the end of Katie Hopkins

Her distasteful tweet may have cost her a job at LBC, but this isn't the last we've seen of Britain's biggest troll. 

Another atrocity, other surge of grief and fear, and there like clockwork was the UK’s biggest troll. Hours after the explosion at the Manchester Arena that killed 22 mostly young and female concert goers, Katie Hopkins weighed in with a very on-brand tweet calling for a “final solution” to the complex issue of terrorism.

She quickly deleted it, replacing the offending phrase with the words “true solution”, but did not tone down the essentially fascist message. Few thought it had been an innocent mistake on the part of someone unaware of the historical connotations of those two words.  And no matter how many urged their fellow web users not to give Hopkins the attention she craved, it still sparked angry tweets, condemnatory news articles and even reports to the police.

Hopkins has lost her presenting job at LBC radio, but she is yet to lose her column at Mail Online, and it’s quite likely she won’t.

Mail Online and its print counterpart The Daily Mail have regularly shown they are prepared to go down the deliberately divisive path Hopkins was signposting. But even if the site's managing editor Martin Clarke was secretly a liberal sandal-wearer, there are also very good economic reasons for Mail Online to stick with her. The extreme and outrageous is great at gaining attention, and attention is what makes money for Mail Online.

It is ironic that Hopkins’s career was initially helped by TV’s attempts to provide balance. Producers could rely on her to provide a counterweight to even the most committed and rational bleeding-heart liberal.

As Patrick Smith, a former media specialist who is currently a senior reporter at BuzzFeed News points out: “It’s very difficult for producers who are legally bound to be balanced, they will sometimes literally have lawyers in the room.”

“That in a way is why some people who are skirting very close or beyond the bounds of taste and decency get on air.”

But while TV may have made Hopkins, it is online where her extreme views perform best.  As digital publishers have learned, the best way to get the shares, clicks and page views that make them money is to provoke an emotional response. And there are few things as good at provoking an emotional response as extreme and outrageous political views.

And in many ways it doesn’t matter whether that response is negative or positive. Those who complain about what Hopkins says are also the ones who draw attention to it – many will read what she writes in order to know exactly why they should hate her.

Of course using outrageous views as a sales tactic is not confined to the web – The Daily Mail prints columns by Sarah Vine for a reason - but the risks of pushing the boundaries of taste and decency are greater in a linear, analogue world. Cancelling a newspaper subscription or changing radio station is a simpler and often longer-lasting act than pledging to never click on a tempting link on Twitter or Facebook. LBC may have had far more to lose from sticking with Hopkins than Mail Online does, and much less to gain. Someone prepared to say what Hopkins says will not be out of work for long. 

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