Spot the difference: Osborne yesterday v Treasury today

Osborne aspires for you all to stop examining his policies

The Help to Buy policy, announced in yesterday's Budget, is falling apart in the government's plans. It wasn't very good on the surface, and then it became clear that it might end up providing a subsidy to people buying second homes. The policy has now been dubbed the "spare home subsidy" by Ed Balls.

As a result, you can almost hear the wheels screeching as the Treasury decides to change course. Here's what Osborne said yesterday, announcing the policy:

The deposits demanded for a mortgage these days have put home ownership beyond the great majority who cannot turn to their parents for a contribution. That’s not just a blow to the most human of aspirations – it’s set back social mobility and it’s been hard for the construction industry. This Budget proposes to put that right – and put it right in a dramatic way.

And here's what the Tory Treasury account is tweeting today:

 

The problem is that, while the policy was introduced to make it easier for people to buy homes without their parents' help – as Osborne said – it will also have the uncomfortable side-effect of subsidising parents to buy homes for their children. Rather than changing the policy, the Treasury seems to have decided to change the spin instead. The real aspiration seems to be to make everyone just shut up about the details and go and have a £2.99 pint of beer – now just £2.98.

Photograph: Getty Images.

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

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New Digital Editor: Serena Kutchinsky

The New Statesman appoints Serena Kutchinsky as Digital Editor.

Serena Kutchinsky is to join the New Statesman as digital editor in September. She will lead the expansion of the New Statesman across a variety of digital platforms.

Serena has over a decade of experience working in digital media and is currently the digital editor of Newsweek Europe. Since she joined the title, traffic to the website has increased by almost 250 per cent. Previously, Serena was the digital editor of Prospect magazine and also the assistant digital editor of the Sunday Times - part of the team which launched the Sunday Times website and tablet editions.

Jason Cowley, New Statesman editor, said: “Serena joins us at a great time for the New Statesman, and, building on the excellent work of recent years, she has just the skills and experience we need to help lead the next stage of our expansion as a print-digital hybrid.”

Serena Kutchinsky said: “I am delighted to be joining the New Statesman team and to have the opportunity to drive forward its digital strategy. The website is already established as the home of free-thinking journalism online in the UK and I look forward to leading our expansion and growing the global readership of this historic title.

In June, the New Statesman website recorded record traffic figures when more than four million unique users read more than 27 million pages. The circulation of the weekly magazine is growing steadily and now stands at 33,400, the highest it has been since the early 1980s.