Morning Call: pick of the papers

The ten must-read comment pieces from this morning's papers.

1. The worst thing the Tories can do is catch the Ukip bug (Guardian)

Eastleigh punished Cameron for not finishing his modernisation project, says Jonathan Freedland. Now Conservative voters have somewhere else to go.

2. The case of Brussels and banker bonuses (Financial Times)

Europe has found a way to attack the UK that is sure to be favoured by much of the British public, writes Martin Wolf.

3. Two fingers up, but government not down (Times) (£)

The Eastleigh result means Clegg can still work with Cameron, writes Matthew Parris. That’s more important than any UKIP protest vote.

4. I used to argue when people said 'all parties are all the same’. I don’t now (Daily Telegraph)

Voters are punishing politicians who have lost touch with normal human instincts, says Charles Moore.

5. We have a long way to go before our immigration system is fair and simple (Independent)

I support tough controls on immigration, but the government has focused on the wrong end of the stick, says Labour's shadow immigration minister Chris Bryant.

6. Can Cameron prove himself a winner? (Daily Telegraph)

A new path to prosperity is the only means by which the Prime Minister and the Chancellor can return the Tories to favour, says a Telegraph editorial.

7. The west babbles on, and Assad is the winner (Independent)

Talks in Rome did nothing to hide the fact Syria's people have been betrayed, says Robert Fisk.

8. Grotesque myth that Red Ed leads a 'one nation' party (Daily Mail)

This electoral snub proves the party’s complete disconnection from hard-pressed and striving voters in the south of England, says Simon Heffer.

9. Beware of misreading Eastleigh result (Financial Times)

The by-election is a political, not electoral, problem for David Cameron, writes Robert Shrimsley.

10. What Labour could learn from Hollywood (Guardian)

Persona is as important in politics as it is in the movies, writes Marina Hyde. If only Ed Miliband would dump Ed Balls and recast Alistair Darling.

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New Digital Editor: Serena Kutchinsky

The New Statesman appoints Serena Kutchinsky as Digital Editor.

Serena Kutchinsky is to join the New Statesman as digital editor in September. She will lead the expansion of the New Statesman across a variety of digital platforms.

Serena has over a decade of experience working in digital media and is currently the digital editor of Newsweek Europe. Since she joined the title, traffic to the website has increased by almost 250 per cent. Previously, Serena was the digital editor of Prospect magazine and also the assistant digital editor of the Sunday Times - part of the team which launched the Sunday Times website and tablet editions.

Jason Cowley, New Statesman editor, said: “Serena joins us at a great time for the New Statesman, and, building on the excellent work of recent years, she has just the skills and experience we need to help lead the next stage of our expansion as a print-digital hybrid.”

Serena Kutchinsky said: “I am delighted to be joining the New Statesman team and to have the opportunity to drive forward its digital strategy. The website is already established as the home of free-thinking journalism online in the UK and I look forward to leading our expansion and growing the global readership of this historic title.

In June, the New Statesman website recorded record traffic figures when more than four million unique users read more than 27 million pages. The circulation of the weekly magazine is growing steadily and now stands at 33,400, the highest it has been since the early 1980s.