Is the Work Programme working? No, say MPs

Scheme accused of "extremely poor" performance after just 3.6 per cent of claimants are moved off benefits and into sustained employment.

MPs on the Public Accounts Committee have released their report on the Work Programme and their verdict? It's not working. In the first 14 months of the £3bn scheme's existence (June 2011-July 2012), only 3.6 per cent of claimants were moved off benefits and into sustained employment (six months or more), a performance that Margaret Hodge, the chair of the PAC, describes as "extremely poor". The success rate was less than a third of the DWP target of 11.9 per cent and even below the official estimate of what would have happened if the programme had never existed, prompting Labour to claim that it was "worse than doing nothing". Not one of the 18 providers, such as A4e, Ingeus, REED and G4S, managed to meet its minimum performance targets, with the best provider moving five per cent of claimants into work and the worst moving just two per cent. 

And it's those most in the need of help who are failing to get it. As Hodges says, "It is shocking that of the 9,500 former incapacity benefit claimants referred to providers, only 20 people have been placed in a job that has lasted three months, while the poorest performing provider did not manage to place a single person in the under 25 category into a job lasting six months." Given the extent of the failure, the MPs warn that there is a high risk of one or more of the providers going bust, or having its contract cancelled. "The Department must identify cases where a provider is at risk of failing and ensure there are specific plans in place to deal with this". 

The government has responded by insisting that it's "still early days" and that there are signs of improvement. It points out that the orginal performance targets were set when growth was expected to be significantly higher than it is now. But given that the IMF, the National Institute of Economic and Social Research and others argue that the excessive pace of austerity is at least partly to blame for this, it's not clear why the coalition regards this a legitimate excuse. 

The next set of performance data will be released in March and with unemployment continuing to fall, even as the economy continues to shrink, ministers are confident that it will be more positive. But with expectations now so low, it will be important for MPs to maintain scrutiny. If the government continues to revise its definition of "success", it will deserve little credibility. 

Work and Pensions Secretary Iain Duncan Smith exits a vehicle in London on February 11, 2013. Photograph: Getty Images.

George Eaton is political editor of the New Statesman.

Coders for Corbyn
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Can emojis win elections?

Jeremy Corbyn has claimed his campaign's use of technology would be the "path to victory" in 2020. But can emojis play a meaningful part? 

When photographic campaign badges were first unleashed in 1860, a Facebook commenter posted on Abraham Lincoln’s wall: “What is this? Today’s youth are doomed” and then, a moment later, “You call this news?”*

It might be tempting to react in a similar way to the fact that Jeremy Corbyn emoji – or rather, Jeremoji – are now a thing. Small digital stickers of the flat-capped Labour leader expressing joy and sadness might seem like the End Of Serious Political Campaigning As We Know It, but are they really that different from the multitude of deft and daft political campaign buttons throughout history?

Well, yes. Because there will be a marrow.

Beyond the marrow, however, Jeremoji aren’t actually that revolutionary. Before Kim Kardashian crashed the App Store with the 9,000 downloads a second of her Kimoji in December 2015, we here at the New Statesman created a much-needed Yvette Cooper emoji. Around the same time, Bernie Sanders supporters released BerniemojiThe slightly-less pleasing to the ear Hillarymoji were also unveiled by Hillary Clinton campaigners two months ago, though none of these apps were officially endorsed by their respective candidates.

“We’re not affiliated, we’re totally independent,” says Gregory Dash from Coders for Corbyn, the group behind Jeremoji, and a wider online volunteer toolkit for Corbyn supporters. “A lot of us have social links with the campaign and we ran ideas past them and got feedback but as an organisation we’re totally independent and all volunteers.”

Dash reveals that a variety of professional and amateur artists contributed to the emoji and that unfortunately, as the marrow design is currently being finalised, it won’t be in the first version of the app. Once the app has been approved by Google Play and the App Store, it should be available to the public in the coming weeks.

“Mainly they’re just fun but we’re also hoping we’ll be able to communicate some of the main message of Jeremy’s campaign,” says Dash.

But are Dash and other developers misguided in their attempts to promote sexagenarian politicians via a communication tool favoured by teens? Hillary Clinton has already been mocked for her attempts to capture the youth vote via memes, and has proven on multiple occasions that trying to be “down with the kids” can backfire. Corbyn’s own digital manifesto was met with scorn by some yesterday.

“To be very honest, the emojis are pretty cringy,” says Max Rutter, a 17-year-old from Oxford. “I know that they are targeted towards teens but politics isn't something most teens talk about on social media, and these emojis could only be used in a political conversation. Corbyn doesn't need emojis to get teens on his side, he just needs to stick to his guns and keep telling it like it is.”

A 2013 London School of Economics study on Youth Participation In Democratic Life supports Max’s assertions. The final report found that although in theory young people wanted politicians to use social media more, in practice it led to more negative perceptions of politicians and “an increased perception of the gap between political elites and the young.” Moreover, teens exposed to a social media campaign were less likely to vote than those who only received political flyers.

Jeremoji, then, may not ultimately capture the youth vote, and nor are they likely to make lifelong Conservatives pause and say, “On second thoughts, yes. This Corbyn chap is the man for me.” So what will they achieve?

“We’re hoping to do some emojis around Corbyn’s ten pledges and allow people to share them that way,” says Dash. The app already contains emojis affiliated with the Orgreave Truth and Justice Campaign, a society seeking justice for miners after the Battle of Orgreave in June 1984. Dash also hopes to get emojis supporting the No More Blacklisting campaign and Save Our Steel.

“We want to have it so you go to the Orgreave campaign and you click the emoji and it will give you a little bit of information about the campaign as well,” Dash says. “Emojis then become a tool to communicate all these different campaigns that are going on. There are amazing things going on that the wider Labour membership may not know about.”

Coders for Corbyn seek the approval of each of these campaigns before creating the emoji, as they don’t want to seem as if they’re exploiting campaigns to make themselves look better “like Owen Smith did”. But despite their current affiliation with Corbyn, the group plan to rebrand as Coders for Labour after the leadership election.

“I’m not sure there would be the same demand for Owen Smith emojis, but we'd definitely still be producing Labour themed emojis for people to use,” says Dash, when I ask what he’d do if Smith won.

Dash tells me when iOS10 launches in the autumn, emojis will be available at three times their current size, and will be more like stickers. This means they can communicate complicated messages from various campaigns, and may also lose any potential stigma associated with the word “emoji”. In the late 20th century, campaign buttons like Lincoln’s were replaced by cheaper disposable label stickers. It makes sense for these in turn to be replaced by digital stickers. Even if emoji can’t win elections, they may still prove powerful in raising awareness.

The UK’s currently most used emoji is the despairing crying face. Personally, I see no problem with it becoming a marrow.

*May not strictly be true 

Amelia Tait is a technology and digital culture writer at the New Statesman.