Morning Call: pick of the papers

The ten must-read comment pieces from this morning's papers.

1. Mid Staffs report is right: NHS targets went too far (Guardian)

Without being knee-jerk or top-down, Labour must learn lessons from the failings at Stafford hospital, says Andy Burnham.

2. US must do more than focus on deficit (Financial Times)

A broader, growth-centred agenda is needed to propel the economy, says Lawrence Summers.

3. What a tragedy that we couldn't stop the war in Iraq despite marching in our thousands (Independent)

Forget the expenses scandal: it was Iraq that exploded what trust millions had in our political establishment, says Owen Jones. But the real anguish lies elsewhere.

4. Tories must keep talking about family values (Times

Ructions over gay marriage are no excuse for retreat, says Tim Montgomerie. Update social conservatism, don’t abandon it.

5. Barack Obama is pushing gun control at home, but he's a killer abroad (Guardian)

President Obama's appeals to respect human life in the US are at odds with his backing for drone strikes in foreign parts, writes Gary Younge.

6. This still won't pay the bills for elderly care (Independent)

It has to be asked whether ministers have not taken the coward's way out, says an Independent editorial.

7. Care, inheritance and penalising the thrifty (Daily Mail)

Not only has George Osborne held the inheritance tax threshold at £325,000 since the election, he now reportedly wants it frozen for another five years, notes a Daily Mail editorial.

It’s all down to taboo, mankind’s way of defining ourselves and avoiding chaos, writes Boris Johnson.

9. Cut off NHS head to save the patient (Sun)

Since NHS head David Nicholson refuses to do the decent thing, the Prime Minister must do it for him, says Trevor Kavanagh.

10. Scotland: Britain's real referendum (Guardian)

Bit by bit the arguments and terrain for the 2014 referendum vote are taking sharper shape, says a Guardian editorial.

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David Cameron is enlisting a tactic from a Private Eye cartoon to get young people to vote

CringeyMcCringeFace. 

Your mole was heartened to learn last week David Cameron is concerned about the youth vote in the upcoming EU referendum – so much so that he has recruited some bona fide yoof experts to get them to the polling station.

We waited with baited breath to see what the experts – Facebook, Uber, a brand called Snap Fashion, and purveyors of blokey news The Lad Bible – would come up with in their brainstorming session. A sophisticated Facebeook ad campaign? Polling station Ubers? Get the lads out on the doorsteps?

Instead, the wise millennial prophets (specifically the founder of Snap Fashion) came up with "VoteyMcVoteFace", a campaign in which young people would share pictures of their "vote face" on social media, which launched over the weekend. Because the young love selfies, you see. And they all wanted that boat to have that silly name

According to the Financial Times, a source said David Cameron was pleased with the idea. "The PM believes it is essential that we all do everything we can to encourage more young people to register to vote in a referendum that will have such a huge impact on their future."

He may be less pleased to know that the idea was in fact touted before - according to James Cook's Twitter feed, in Private Eye:

Your mole hasn't ascertained which issue the cartoon appeared in, though images of it were being shared as early as 13 May

Great minds think alike. Your mole would have opted for Quiet Millennial Batpeople, personally. 

I'm a mole, innit.