Morning Call: pick of the papers

The ten must-read comment pieces from this morning's papers.

1. The logic of David Cameron's cry for optimism is: vote Labour (Guardian)

It's tempting to side with conservative Eeyores, writes Gaby Hinsliff. But from peace in Ulster to US healthcare, the progressive case is clear.

2. The new prisoners of ideology (Financial Times)

The parties of the right have forsaken centrist broad appeal, says Philip Stephens.

3. I blame the English for India’s backwardness (Times) (£)

The country’s terrible problems can be traced back to those who brought in a culture of pettifogging regulation, writes Philip Collins.

4. Greece's only certainty in 2013? Predictions are futile (Guardian)

Forecasts of collapse, 'Grexit' and even civil war proved unfounded but Greek society is under immense pressure, says Nick Malkoutzis.

5. Making welfare simple is fiendishly complex (Daily Telegraph)

It is vital that Iain Duncan Smith's heroic attempt to bring simplicity to the chaos of the welfare system succeeds, says a Telegraph editorial.

6. Where was Willetts's concern for the disadvantaged? (Independent)

The Universities Minister's professed concern for white working class boys is risible, says Joan Smith.

7. The decline of western dominance (Financial Times)

Developing countries now account for about half of total world output, writes Samuel Brittan.

8. An unfair policy that fails on every test (Daily Mail)

The removal of child benefit from higher earners makes a mockery of David Cameron’s promise to stand up for the traditional family, says a Daily Mail editorial.

9. The Falklands: another way forward (Guardian)

The governments of the UK and Argentina would do well to look to the island of Tromelin for a model for their negotiations, says a Guardian editorial.

10. Our robotic revolution is only just beginning to gather steam (Daily Telegraph)

Robots offer the potential for unlimited economic growth - as well as a helping hand about the house, says Jeremy Warner.

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The economics of outrage: Why you haven't seen the end of Katie Hopkins

Her distasteful tweet may have cost her a job at LBC, but this isn't the last we've seen of Britain's biggest troll. 

Another atrocity, other surge of grief and fear, and there like clockwork was the UK’s biggest troll. Hours after the explosion at the Manchester Arena that killed 22 mostly young and female concert goers, Katie Hopkins weighed in with a very on-brand tweet calling for a “final solution” to the complex issue of terrorism.

She quickly deleted it, replacing the offending phrase with the words “true solution”, but did not tone down the essentially fascist message. Few thought it had been an innocent mistake on the part of someone unaware of the historical connotations of those two words.  And no matter how many urged their fellow web users not to give Hopkins the attention she craved, it still sparked angry tweets, condemnatory news articles and even reports to the police.

Hopkins has lost her presenting job at LBC radio, but she is yet to lose her column at Mail Online, and it’s quite likely she won’t.

Mail Online and its print counterpart The Daily Mail have regularly shown they are prepared to go down the deliberately divisive path Hopkins was signposting. But even if the site's managing editor Martin Clarke was secretly a liberal sandal-wearer, there are also very good economic reasons for Mail Online to stick with her. The extreme and outrageous is great at gaining attention, and attention is what makes money for Mail Online.

It is ironic that Hopkins’s career was initially helped by TV’s attempts to provide balance. Producers could rely on her to provide a counterweight to even the most committed and rational bleeding-heart liberal.

As Patrick Smith, a former media specialist who is currently a senior reporter at BuzzFeed News points out: “It’s very difficult for producers who are legally bound to be balanced, they will sometimes literally have lawyers in the room.”

“That in a way is why some people who are skirting very close or beyond the bounds of taste and decency get on air.”

But while TV may have made Hopkins, it is online where her extreme views perform best.  As digital publishers have learned, the best way to get the shares, clicks and page views that make them money is to provoke an emotional response. And there are few things as good at provoking an emotional response as extreme and outrageous political views.

And in many ways it doesn’t matter whether that response is negative or positive. Those who complain about what Hopkins says are also the ones who draw attention to it – many will read what she writes in order to know exactly why they should hate her.

Of course using outrageous views as a sales tactic is not confined to the web – The Daily Mail prints columns by Sarah Vine for a reason - but the risks of pushing the boundaries of taste and decency are greater in a linear, analogue world. Cancelling a newspaper subscription or changing radio station is a simpler and often longer-lasting act than pledging to never click on a tempting link on Twitter or Facebook. LBC may have had far more to lose from sticking with Hopkins than Mail Online does, and much less to gain. Someone prepared to say what Hopkins says will not be out of work for long. 

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