Morning Call: pick of the papers

The ten must-read comment pieces from this morning's papers.

1. Obama's second inaugural address: don't believe the conciliatory language (Guardian)

Inaugural speeches are always mushy, but make no mistake: the economy, gun control and immigration are going to be divisive, writes Michael Cohen.

2. British politics urgently needs a new force - a movement on the left to counter capitalism's crisis (Independent)

If a new, networked movement of the left could agree on some key principles, and avoid creating another battleground for ultra-left sects, it could give a voice to millions, writes Owen Jones.

3. What ties David Cameron's EU policy to his stirring words on Algeria? Impatience (Guardian)

Pick a fight in Brussels, send in a taskforce, shake it all up – on foreign policy Cameron's like a bull in a china shop, says Gaby Hinsliff.

4. We need the world’s policeman back on duty (Times) (£)

Devastation in Syria, Islamist terror in North Africa — there is a bloody cost to when the US fails to intervene, says Tim Montgomerie.

5. Why is David Cameron so in thrall to this blunderer? (Daily Mail)

MPs' criticism that Jeremy Heywood was not rigorous enough over the Anderew Mitchell affair is all too familiar, writes Andrew Pierce.

6. Given the state of Britain's economy, Capable (Mark) Carney needs to work miracles (Independent)

There are huge expectations of the new Bank of England Governor, and he won't be able to live up to them. But he could start by learning from the Federal Reserve, says David Blanchflower.

7. The union at Europe’s heart is frayed (Financial Times)

François Heisbourg says he is deeply struck by the loss of Franco-German intimacy.

8. Mokhtar Belmokhtar: the world’s most wanted (Daily Telegraph)

The Algerian crisis has turned Belmokhtar from a minor warlord into the West’s number one target, says Richard Spencer.

9. Obama must atone for his carbon omissions (Financial Times)

His promise of energy security no substitute for action on global warming, writes Edward Luce.

10. It’s snowing, and it really feels like the start of a mini ice age (Daily Telegraph)

Something appears to be up with our winter weather, and to call it "warming" is obviously to strain the language, writes Boris Johnson.

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The economics of outrage: Why you haven't seen the end of Katie Hopkins

Her distasteful tweet may have cost her a job at LBC, but this isn't the last we've seen of Britain's biggest troll. 

Another atrocity, other surge of grief and fear, and there like clockwork was the UK’s biggest troll. Hours after the explosion at the Manchester Arena that killed 22 mostly young and female concert goers, Katie Hopkins weighed in with a very on-brand tweet calling for a “final solution” to the complex issue of terrorism.

She quickly deleted it, replacing the offending phrase with the words “true solution”, but did not tone down the essentially fascist message. Few thought it had been an innocent mistake on the part of someone unaware of the historical connotations of those two words.  And no matter how many urged their fellow web users not to give Hopkins the attention she craved, it still sparked angry tweets, condemnatory news articles and even reports to the police.

Hopkins has lost her presenting job at LBC radio, but she is yet to lose her column at Mail Online, and it’s quite likely she won’t.

Mail Online and its print counterpart The Daily Mail have regularly shown they are prepared to go down the deliberately divisive path Hopkins was signposting. But even if the site's managing editor Martin Clarke was secretly a liberal sandal-wearer, there are also very good economic reasons for Mail Online to stick with her. The extreme and outrageous is great at gaining attention, and attention is what makes money for Mail Online.

It is ironic that Hopkins’s career was initially helped by TV’s attempts to provide balance. Producers could rely on her to provide a counterweight to even the most committed and rational bleeding-heart liberal.

As Patrick Smith, a former media specialist who is currently a senior reporter at BuzzFeed News points out: “It’s very difficult for producers who are legally bound to be balanced, they will sometimes literally have lawyers in the room.”

“That in a way is why some people who are skirting very close or beyond the bounds of taste and decency get on air.”

But while TV may have made Hopkins, it is online where her extreme views perform best.  As digital publishers have learned, the best way to get the shares, clicks and page views that make them money is to provoke an emotional response. And there are few things as good at provoking an emotional response as extreme and outrageous political views.

And in many ways it doesn’t matter whether that response is negative or positive. Those who complain about what Hopkins says are also the ones who draw attention to it – many will read what she writes in order to know exactly why they should hate her.

Of course using outrageous views as a sales tactic is not confined to the web – The Daily Mail prints columns by Sarah Vine for a reason - but the risks of pushing the boundaries of taste and decency are greater in a linear, analogue world. Cancelling a newspaper subscription or changing radio station is a simpler and often longer-lasting act than pledging to never click on a tempting link on Twitter or Facebook. LBC may have had far more to lose from sticking with Hopkins than Mail Online does, and much less to gain. Someone prepared to say what Hopkins says will not be out of work for long. 

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