The EU question exposes our leaders' flimsy slogans

Is Miliband's "One Nation" Labour pro-integration? Is EU membership an advantage in Cameron's "Global Race"? They don't really know.

It will be a momentous day when Britain does finally make a decision about its membership of the European Union. With David Cameron about to promise a referendum that includes the prospect of the UK leaving, the debate begins immediately – even if the Prime Minister doesn’t envisage the poll taking place until well into the next parliament.

As I wrote in this week’s magazine, Labour’s policy is currently not to match Cameron’s pledge straight away. That doesn’t mean Ed Miliband won’t get bounced into having a referendum in his manifesto by 2015. Even those in the shadow cabinet who argue against what they see as an irresponsible toying with the UK’s diplomatic and economic fortunes admit it would be a challenge to get through an election campaign without a referendum offer when the Tories are gleefully touting theirs. (The same goes for the Lib Dems, who had a referendum - in the event of significant EU changes - buried deep in their 2010 manifesto.)

So the next two years will be thick with European argument. Thick, but not necessarily rich. By that I mean, judging by the standards of recent political debate, we can expect rhetorical chicanery and wilful obfuscation to trump evidence and rational analysis.

To illustrate the point, I found myself considering how the European issue – obviously a matter of paramount significance to the nation – fits into the great intellectual frameworks that the two main party leaders have set themselves. That is, on the Conservative side, “The Global Race” and on the Labour side “One Nation”. Cameron crowbars the global race into every public pronouncement and parliamentary answer he gives. He got at least four "global races" into last week's press conference launching the coalition's mid-term review. The essential point is that Britain must be made competitive in a scary global world and that requires lean finances, education reforms, low taxes, deregulation and maybe a spot of strategic investment in snazzy up-and-coming industries. It is Cameron’s big thing, or rather his biggest thing since the Big Society, which turned out to be a small thing. Or no thing at all.

Miliband, meanwhile, conceives One Nation Labour as the answer to the question ‘what comes after New Labour if it is not to be a return to Old Labour?’ It is all about solidarity and harnessing a spirit of patriotic national renewal to re-imagine what government can do and how it can serve citizens at a time of austerity. (He has a speech on this very subject today, trailed in this morning's Guardian. There's a more detailed, albeit mildly fawning preview here.)

The new rule in Labour policy making is that any new announcement or initiative has to have a plausible One Nation rubric. The equivalent rule on the Conservative side is that a measure or policy should boost Britain’s chances in the Global Race. So these are the two competing, over-arching themes governing Labour and Tory thinking at the highest level; the Narrative, as political strategists like to say. Presumably then, they clarify where those parties stand on the vital question of Britain’s relationship with the European Union.

Let’s start with the Global Race. This should be easy enough. Britain needs to compete with rising Asian powerhouse economies but it is shackled to the rotting corpse of continental states, bloated on welfare and overrun with unemployed youths, underskilled and without prospects because rigid labour protections lock them out of the jobs market. So to compete in the global race, we must break free from the EU.

Or, the future of trade, commerce and the global economy lies in the relationship between great continental power blocs. China doesn’t care about the UK the way it cares about the US or Brazil. But it does care about the European single market and if London doesn’t have a say in how that system operates and what the terms of trade are, we will be an isolated and desolate outpost starved of investment and influence. So to compete in the Global Race we must by at the very heart of the EU. Hmm.

What about One Nation? Well, at first sight, putting national solidarity at the heart of policy might suggest qualms about the notorious surrender of sovereignty associated with membership of the EU. So perhaps a One Nation Europe policy would support repatriation of powers from Brussels.

Although, there is an argument that says a powerful voice in the EU – and the social protections that European institutions guarantee – is our best bulwark against the corrosive forces of unfettered free market capitalism that hollow out communities and lead to a race to the bottom in workers' rights. So a One Nation European policy is actually pro-EU because it wants Britain to be a progressive place that looks much more part of the social market/social democratic traditions of the continent than the neo-liberal, individualistic free-for-all culture of the US.

Of course you can play this game with pretty much any policy and any slogan. The point isn’t that the Global Race and One Nation are vacuous phrases – as concepts they have great potential to illuminate all kinds of debates in British politics. But I have a feeling that they won’t. I’m pretty confident that when David Cameron and Ed Miliband set out their European positions in the next few weeks, the former will be all about the Global Race and the latter will be about One Nation. I’m also confident we won’t be any closer to knowing what either of them really means.

The Prime Minister and the Labour leader exchange small talk. Source: Getty

Rafael Behr is political columnist at the Guardian and former political editor of the New Statesman

Photo: Getty
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The EU’s willingness to take on Google shows just how stupid Brexit is

Outside the union the UK will be in a far weaker position to stand up for its citizens.

Google’s record €2.4bn (£2.12bn) fine for breaching European competition rules is an eye-catching example of the EU taking on the Silicon Valley giants. It is also just one part of a larger battle to get to grips with the influence of US-based web firms.

From fake news to tax, the European Commission has taken the lead in investigating and, in this instance, sanctioning, the likes of Google, Facebook, Apple and Amazon for practices it believes are either anti-competitive for European business or detrimental to the lives of its citizens.

Only in May the commission fined Facebook €110m for providing misleading information about its takeover of WhatsApp. In January, it issued a warning to Facebook over its role in spreading fake news. Last summer, it ordered Apple to pay an extra €13bn in tax it claims should have been paid in Ireland (the Irish government had offered a tax break). Now Google has been hit for favouring its own price comparison services in its search results. In other words, consumers who used Google to find the best price for a product across the internet were in fact being gently nudged towards the search engine giant's own comparison website.

As European Competition Commissioner Margrethe Vestager put it:

"Google has come up with many innovative products and services that have made a difference to our lives. That's a good thing. But Google's strategy for its comparison shopping service wasn't just about attracting customers by making its product better than those of its rivals. Instead, Google abused its market dominance as a search engine by promoting its own comparison shopping service in its search results, and demoting those of competitors.

"What Google has done is illegal under EU antitrust rules. It denied other companies the chance to compete on the merits and to innovate. And most importantly, it denied European consumers a genuine choice of services and the full benefits of innovation."

The border-busting power of these mostly US-based digital companies is increasingly defining how people across Europe and the rest of the world live their lives. It is for the most part hugely beneficial for the people who use their services, but the EU understandably wants to make sure it has some control over them.

This isn't about beating up on the tech companies. They are profit-maximising entities that have their own goals and agendas, and that's perfectly fine. But it's vital to to have a democratic entity that can represent the needs of its citizens. So far the EU has proved the only organisation with both the will and strength to do so.

The US Federal Communications Commission could also do more to provide a check on their power, but has rarely shown the determination to do so. And this is unlikely to change under Donald Trump - the US Congress recently voted to block proposed FCC rules on telecoms companies selling user data.

Other countries such as China have resisted the influence of the internet giants, but primarily by simply cutting off their access and relying on home-grown alternatives it can control better.  

And so it has fallen to the EU to fight to ensure that its citizens get the benefits of the digital revolution without handing complete control over our online lives to companies based far away.

It's a battle that the UK has never seemed especially keen on, and one it will be effectively retreat from when it leaves the EU.

Of course the UK government is likely to continue ramping up rhetoric on issues such as encryption, fake news and the dissemination of extremist views.

But after Brexit, its bargaining power will be weak, especially if the priority becomes bringing in foreign investment to counteract the impact Brexit will have on our finances. Unlike Ireland, we will not be told that offering huge tax breaks broke state aid rules. But if so much economic activity relies on their presence will our MPs and own regulatory bodies decide to stand up for the privacy rights of UK citizens?

As with trade, when it comes to dealing with large transnational challenges posed by the web, it is far better to be part of a large bloc speaking as one than a lone voice.

Companies such as Google and Facebook owe much of their success and power to their ability to easily transcend borders. It is unsurprising that the only democratic institution prepared and equipped to moderate that power is also built across borders.

After Brexit, Europe will most likely continue to defend the interests of its citizens against the worst excesses of the global web firms. But outside the EU, the UK will have very little power to resist them.

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