George has already pointed out that the Tories' new web ad contains a pretty awful caricature of an unemployed man:

But the real question is, just how hard-working is that family?

After all, they are also working hard to educate their children at home:

Working hard to educate people about the benefits of cod-liver oil:

And working hard to have good teeth from a Spanish dentist:

All these examples, and many more, were collated by Simon Briggs at the Hard-working Tory family tumblr.